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Articles

Integration process in multichannel management: from consumer decisions to supply chain strategy

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Justine Marty. (2022) Consumer/user/customer integration in Supply Chain Management: a review and bibliometric analysis. Supply Chain Forum: An International Journal 23:2, pages 181-196.
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Paul J. Reaidy, Olivier Lavastre, Blandine Ageron & Ludivine Chaze-Magnan. (2021) Consumer integration in supply chain management: a taxonomy. Supply Chain Forum: An International Journal 22:1, pages 28-43.
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