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Journal of Media Business Studies Volume 1, 2004 - Issue 2
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Original Articles

Consumer Evaluations of Cable Network Brand Extensions: A Case Study of the Discovery Channels

Byeng-Hee ChangUniversity of Florida
,
Jiyang BaeUniversity of Florida
&
Seung-Eun LeeUniversity of Florida
Pages 47-71 | Published online: 16 Mar 2015

Citations (6)

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Read on this site (1)

Nando Malmelin & Johanna Moisander. (2014) Brands and Branding in Media Management—Toward a Research Agenda. International Journal on Media Management 16:1, pages 9-25.
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Articles from other publishers (5)

Jörg Tropp & Stefan Weinacht. 2022. Handbook of Media and Communication Economics. Handbook of Media and Communication Economics 1 25 .
Jörg Tropp & Stefan Weinacht. 2020. Handbuch Medienökonomie. Handbuch Medienökonomie 677 703 .
Madhupa Bakshi & Prashant Mishra. (2017) Drivers of brand equity of television news channels: evidences from emerging market. Marketing Intelligence & Planning 35:1, pages 147-162.
Crossref
Jörg Tropp & Stefan Weinacht. 2016. Handbuch Medienökonomie. Handbuch Medienökonomie 1 27 .
Isabelle Krebs & Gabriele Siegert. 2015. Handbook of Media Branding. Handbook of Media Branding 33 49 .

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