Citations (7)
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Read on this site (3)
Nando Malmelin & Johanna Moisander. (2014) Brands and Branding in Media Management—Toward a Research Agenda. International Journal on Media Management 16:1, pages 9-25.
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Harsh Taneja. (2013) Audience Measurement and Media Fragmentation: Revisiting the Monopoly Question. Journal of Media Economics 26:4, pages 203-219.
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Walter
S. McDowell. (2011) The Brand Management Crisis Facing the Business of Journalism. International Journal on Media Management 13:1, pages 37-51.
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Articles from other publishers (4)
Linda Saulīte, Deniss Ščeulovs & František Pollák. (2022) The Influence of Non-Product-Related Attributes on Media Brands’ Consumption. Journal of Open Innovation: Technology, Market, and Complexity 8:3, pages 105.
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Izabela Kowalik, Lidia Danik & Tomasz Sikora. (2017) Entrepreneurial orientation elements in the Polish international new ventures. Baltic Journal of Management 12:2, pages 194-213.
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Madhupa Bakshi & Prashant Mishra. (2017) Drivers of brand equity of television news channels: evidences from emerging market. Marketing Intelligence & Planning 35:1, pages 147-162.
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Claudio Candia Campano & Medardo Aguirre González. (2015) Modelo de valor de marca para medios de prensa escritos en un contexto regional. Estudios Gerenciales 31:135, pages 150-162.
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