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Original Articles

The Paradigm Shift in Advertising and its Meaning for Advertising-Supported Media

Pages 41-49 | Published online: 16 Mar 2015

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Read on this site (7)

Nando Malmelin, Sari Virta & Ari Kuismin. (2022) TRANSFORMING MEDIA: reviewing the issues and contexts of change in media management research. Journal of Media Business Studies 19:3, pages 203-224.
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Marcel Verhoeven, M. Bjørn von Rimscha, Isabelle Krebs, Gabriele Siegert & Christoph Sommer. (2018) Identifying paths to audience success of media products: the media decision-makers’ perspective. International Journal on Media Management 20:1, pages 51-77.
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Henrik Jensen & Kristian J. Sund. (2017) The journey of business model innovation in media agencies: towards a three-stage process model. Journal of Media Business Studies 14:4, pages 282-298.
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Hardy Gundlach & Julian Hofmann. (2017) Preferences and willingness to pay for tablet news apps. Journal of Media Business Studies 14:4, pages 257-281.
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Manuel Goyanes. (2014) An Empirical Study of Factors that Influence the Willingness to Pay for Online News. Journalism Practice 8:6, pages 742-757.
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Manuel Goyanes & Catherina Dürrenberg. (2014) A Taxonomy of Newspapers based on Multi-Platform and Paid Content Strategies: Evidences from Spain. International Journal on Media Management 16:1, pages 27-45.
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Geoffrey Michael Graybeal & Jameson Lee Hayes. (2011) A Modified News Micropayment Model for Newspapers on the Social Web. International Journal on Media Management 13:2, pages 129-148.
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Articles from other publishers (5)

Michal Dostál & Marián Lamr. 2022. Achieving Business Competitiveness in a Digital Environment. Achieving Business Competitiveness in a Digital Environment 121 149 .
J.M. Berné-Martínez, María Arnal-Pastor & María-Pilar Llopis-Amorós. (2021) Reacting to the paradigm shift: QCA study of the factors shaping innovation in publishing, information services, advertising and market research activities in the European Union.. Technological Forecasting and Social Change 162, pages 120340.
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Henrik Jensen & Kristian J. Sund. 2018. Competitiveness in Emerging Markets. Competitiveness in Emerging Markets 35 53 .
Nadine Lindstädt & Oliver Budzinski. (2011) Newspaper and Internet Display Advertising – Co-Existence or Substitution?. SSRN Electronic Journal.
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Nadine Lindstädt & Oliver Budzinski. (2011) Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?. SSRN Electronic Journal.
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