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Original Articles

Customer Differentiation and Interaction: Two CRM Challenges for Public Service Broadcasters

Pages 1-22 | Published online: 16 Mar 2015

Keep up to date with the latest research on this topic with citation updates for this article.

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Gregory Ferrell Lowe. (2011) Respecting the PSB Heritage in the PSM Brand. International Journal on Media Management 13:1, pages 21-35.
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Articles from other publishers (4)

E. Medina, A. Mazaira & E. Alén. (2022) Innovation in the broadcasters’ business model: A bibliometric and review approach. European Research on Management and Business Economics 28:3, pages 100202.
Crossref
Mercedes Medina, Mónica Herrero & Alicia UrgellésMercedes Medina. 2017. Current and Emerging Issues in the Audiovisual Industry. Current and Emerging Issues in the Audiovisual Industry 135 151 .
Leona Achtenhagen & Bozena Mierzejewska. 2016. Managing Media Firms and Industries. Managing Media Firms and Industries 23 42 .
Gregory Ferrell Lowe & Teemu Palokangas. 2010. Reinventing Public Service Communication. Reinventing Public Service Communication 128 141 .

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