Citations (4)
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María Arrazola, José de Hevia & Pedro Reinares. (2016) Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis. Journal of Media Economics 29:4, pages 153-166.
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Pedro Reinares & Ricardo Reinares. (2013) Are the New Forms of Television Advertising Beneficial for the Advertisers and the TV Management? A Spanish Television Advertising Study. International Journal on Media Management 15:3, pages 161-175.
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Articles from other publishers (2)
María Arrazola, José de Hevia & Pedro Reinares. 2016. Advertising in New Formats and Media. Advertising in New Formats and Media
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Josefa D. Martin Santana, Eva M. Reinares Lara & Pedro J. Reinares Lara. (2012) ANÁLISIS COMPARATIVO DE LA EFICACIA PUBLICITARIA EN TELEVISIÓN: TELEPROMOCIÓN VERSUS SPOT *. Revista Española de Investigación de Marketing ESIC 16:2, pages 49-84.
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