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Sina Wenzel, Nicola Kleer & Reinhard E. Kunz. (2023) Customer engagement behaviour in the media and technology industry: a quantitative content analysis of content types and COVID-19 context. Journal of Media Business Studies 20:3, pages 241-263.
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Mateus Ferreira & Felipe Zambaldi. (2019) The Mediating Role of Consumer Engagement with the Brand Community and Its Effect on Corporate Reputation. International Journal on Media Management 21:1, pages 45-64.
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Articles from other publishers (3)
Wenny PebriantiPHDPHD, Wenseslaus TanwiraPHDPHD & Ahmadi AhmadiPHDPHD. (2021) Online Relationship Marketing and Customer Loyalty Based on Signalling Theory. GATR Journal of Management and Marketing Review 6:1, pages 86-93.
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