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Journal of Media Business Studies Volume 11, 2014 - Issue 4
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Original Articles

Media Discontinuance: Modeling the Diffusion “S” Curve to Declines in Media Use

Jay NewellGreenlee School of Journalism & Communication Iowa State [email protected]
,
Ulrike GenschelDepartment of Statistics Iowa State [email protected]
&
Ni ZhangGreenlee School of Journalism and Communication Iowa State [email protected]
Pages 27-50 | Published online: 16 Mar 2015

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Read on this site (2)

Tom Vizcarrondo. (2022) The Effect of Innovation on the Market Structure of the Media Industry: A Longitudinal Study. International Journal on Media Management 24:1, pages 1-26.
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Neil Thurman & Richard Fletcher. (2020) Effects of a Magazine’s Move to Online-only: Post-print Audience Attention and Readership Retention Revisited. Journalism Practice 14:10, pages 1225-1243.
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Articles from other publishers (3)

Yee Man Margaret Ng. (2023) Twitter intermittent and permanent discontinuance: A multi-method approach to study innovation diffusion. Computers in Human Behavior 138, pages 107482.
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Peter Nikken. (2022) The touch-screen generation: Trends in Dutch parents’ perceptions of young children’s media use from 2012–2018. Communications 47:2, pages 286-306.
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Clemens Koob. (2021) Determinants of content marketing effectiveness: Conceptual framework and empirical findings from a managerial perspective. PLOS ONE 16:4, pages e0249457.
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