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Journal of Media Business Studies Volume 12, 2015 - Issue 3
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Original Articles

The role of media brands in media planning

Christoph SommerInstitute of Mass Communication and Media Research, University of Zurich, Zurich, SwitzerlandCorrespondence[email protected]
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Linda MartyInstitute of Mass Communication and Media Research, University of Zurich, Zurich, SwitzerlandView further author information
Pages 185-203 | Received 05 Aug 2014, Accepted 30 Mar 2015, Published online: 01 Sep 2015

Citations (5)

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Read on this site (3)

Monia Kouki-Block & Christian-Mathias Wellbrock. (2022) Influenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners’ Decision-Making. Journal of Media Business Studies 19:1, pages 29-52.
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Ingo Knuth & Dirk Engel. (2021) The Impact of Product Quality on Advertising Media Planners’ Satisfaction. International Journal on Media Management 23:1-2, pages 91-116.
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Vanessa Rahe, Christopher Buschow & Daniela Schlütz. (2021) How users approach novel media products: brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market. Journal of Media Business Studies 18:1, pages 45-58.
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Articles from other publishers (2)

Noemí Martín García, Eglée Ortega Fernández & Inés Arranz Rodríguez. (2023) La planificación publicitaria de la prensa online: Nativos digitales vs. tradicionales. Estudios sobre el Mensaje Periodístico 29:1, pages 143-154.
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Philipp Bachmann & Gabriele Siegert. 2021. Handbook of Economic Sociology for the 21st Century. Handbook of Economic Sociology for the 21st Century 147 157 .

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