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Journal of Media Business Studies Volume 14, 2017 - Issue 4
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Original Articles

Does the brand affect the quality perception of news articles? – An experimental study on news media brands in Switzerland

Isabelle KrebsInstitute of Mass Communication and Media Research, University of Zurich, Zurich, SwitzerlandCorrespondence[email protected]
Pages 235-256 | Received 15 Mar 2016, Accepted 19 Dec 2016, Published online: 03 Mar 2017

Citations (5)

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Rafael Schwab, Isabelle Krebs & Philipp Bachmann. (2023) Information Competition in Disruptive Media Markets: Investigating Competition and User Selection on Google. Digital Journalism 11:9, pages 1701-1722.
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Udo Bomnüter, Nele Hansen, Michael Beuthner, Ulf König & Thorsten Hennig-Thurau. (2023) More important than ever before? Assessing readers’ willingness to pay for local news as a constituent for sustainable business models. Journal of Media Business Studies 0:0, pages 1-24.
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Kyriakos Riskos, Leonidas Hatzithomas, Paraskevi (Evi) Dekoulou & George Tsourvakas. (2022) The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model. Journal of Media Business Studies 19:1, pages 1-28.
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Fernando Zamith, Luis Mañas-Viniegra & Patricia Núñez-Gómez. (2021) Cognitive Perception of Native Advertising in the Spanish and Portuguese Digital Press. Digital Journalism 0:0, pages 1-19.
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Isabelle Krebs, Philipp Bachmann, Gabriele Siegert, Rafael Schwab & Raphael Willi. (2021) Non-journalistic competitors of news media brands on Google and YouTube: From solid competition to a liquid media market. Journal of Media Business Studies 18:1, pages 27-44.
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