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Journal of Media Business Studies Volume 15, 2018 - Issue 2
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Original Articles

Connecting with audiences in new markets: Netflix´s Twitter strategy in Spain

Erika Fernández GómezLaw, Social Sciences and Humanities, Universidad Internacional de La Rioja, Logroño, SpainCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-7088-1814View further author information
ORCID Icon &
Juan Martín QuevedoLaw, Social Sciences and Humanities, Universidad Internacional de La Rioja, Logroño, SpainORCID Iconhttp://orcid.org/0000-0003-1005-0469View further author information
ORCID Icon
Pages 127-146 | Received 28 Jun 2017, Accepted 23 May 2018, Published online: 31 May 2018

Citations (3)

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Read on this site (3)

Alana Hendrikx & Deborah Castro. (2022) Netflix’s community relationship management. An analysis of its Facebook-USA page. Journal of Media Business Studies 19:2, pages 108-125.
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Hardy Gundlach & Ulrich Hofmann. (2021) Information search, behavioural economics, and relevance decisions in the online media industry: how strongly do the algorithms of intermediaries influence the relevance evaluation of information?. Journal of Media Business Studies 18:3, pages 179-198.
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Juan Martín-Quevedo, Erika Fernández-Gómez & Francisco Segado-Boj. (2019) How to Engage with Younger Users on Instagram: A Comparative Analysis of HBO and Netflix in the Spanish and US Markets. International Journal on Media Management 21:2, pages 67-87.
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