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Journal of Media Business Studies Volume 15, 2018 - Issue 3
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Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

Min XiaoDepartment of Advertising, College of Journalism and Communications, University of Florida, Gainesville, FL, USACorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0001-5367-4322View further author information
ORCID Icon,
Rang WangDepartment of Advertising, College of Journalism and Communications, University of Florida, Gainesville, FL, USAView further author information
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Sylvia Chan-OlmstedDepartment of Telecommunication, College of Journalism and Communications, University of Florida, Gainesville, FL, USAView further author information
Pages 188-213 | Received 25 Feb 2018, Accepted 09 Jul 2018, Published online: 30 Jul 2018

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