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Journal of Media Business Studies Volume 15, 2018 - Issue 3
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Articles

Assessing the consumer-based brand equity of news media firms: a new validated scale

María Victoria-MasCommunication, Universitat Internacional de Catalunya, Barcelona, SpainCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0001-5107-0226View further author information
ORCID Icon,
Ivan Lacasa-MasCommunication, Universitat Internacional de Catalunya, Barcelona, SpainORCID Iconhttp://orcid.org/0000-0002-9600-6049View further author information
ORCID Icon &
Frederic MarimonEconomic and Business, Universitat Internacional de Catalunya, Barcelona, SpainORCID Iconhttp://orcid.org/0000-0002-5572-7341View further author information
ORCID Icon
Pages 214-235 | Received 15 May 2017, Accepted 07 Sep 2018, Published online: 19 Oct 2018

Citations (10)

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Read on this site (3)

Llúcia Castells-Fos, Carles Pont-Sorribes & Lluís Codina. (2023) Decoding News Media Relevance and Engagement through Reputation, Visibility and Audience Loyalty: A Scoping Review. Journalism Practice 0:0, pages 1-20.
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Sophia Egbert & Christian Rudeloff. (2023) Employees as Corporate Influencers: Exploring the Impacts of Parasocial Interactions on Brand Equity and Brand Outcomes. International Journal of Strategic Communication 0:0, pages 1-18.
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C. Kay Weaver. (2020) Research at the academy-societal interface: a response to future-proofing open communication in the communication disciplines in Australia and New Zealand. Communication Research and Practice 6:4, pages 331-341.
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Articles from other publishers (7)

Linda Saulīte & Deniss Ščeulovs. (2023) Importance of news media branding in a contemporary media environment. Journal of Open Innovation: Technology, Market, and Complexity 9:3, pages 100117.
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Gina M. Masullo, Taeyoung Lee & Martin J. Riedl. (2021) Signaling News Outlet Credibility in a Google Search. Journalism & Mass Communication Quarterly 99:4, pages 1148-1168.
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Gina M Masullo, Claudia Wilhelm, Taeyoung Lee, João Gonçalves, Martin J Riedl & Natalie J Stroud. (2022) Signaling news outlet trust in a Google Knowledge Panel: A conjoint experiment in Brazil, Germany, and the United States. New Media & Society, pages 146144482211358.
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Linda Saulīte & Deniss Ščeulovs. (2022) The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon. Journal of Open Innovation: Technology, Market, and Complexity 8:3, pages 128.
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Llúcia Castells-Fos, Carles Pont-Sorribes & Lluís Codina. (2022) La sostenibilidad de los medios a través de los conceptos de engagement y relevancia: scoping review. Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales, pages 19-38.
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Balgopal Singh. (2022) Measuring consumer‐based brand equity of prestigious mass brands using masstige mean score scale. International Journal of Consumer Studies.
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Linda Saulite. (2022) News Media Brand Equity in a New Media Environment. Economics and Business 36:1, pages 199-210.
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