Advanced search
Publication Cover
Journal of Media Business Studies Volume 16, 2019 - Issue 2
Submit an article Journal homepage
883
Views
10
CrossRef citations to date
0
Altmetric
Articles

Exploring readers’ evaluations of native advertisements in a mobile news app

Simone KrouwerDepartment of Communication Studies, University of Antwerp, Antwerpen, BelgiumCorrespondence[email protected]
View further author information
,
Karolien PoelsDepartment of Communication Studies, University of Antwerp, Antwerpen, BelgiumView further author information
&
Steve PaulussenDepartment of Communication Studies, University of Antwerp, Antwerpen, BelgiumView further author information
Pages 77-94 | Received 30 Nov 2017, Accepted 20 Jan 2019, Published online: 07 Feb 2019

Citations (10)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (7)

Kang Li & Fuyuan Shen. (2023) Irritating or Enjoyable? Exploring the Effects of Soft-Text Native Advertising and Social Media Engagement Metrics. Journal of Promotion Management 29:7, pages 992-1014.
Read now
Michelle A. Amazeen. (2023) Native Advertising in a Mobile Era: Effects of Ability and Motivation on Recognition in Digital News Contexts. Digital Journalism 11:6, pages 1130-1153.
Read now
Yana R. Avramova, Nathalie Dens & Patrick De Pelsmacker. (2022) The Effects of Brand Placement Disclosures in Fiction. Journal of Advertising 51:4, pages 450-468.
Read now
Roberta De Cicco, Serena Iacobucci & Stefano Pagliaro. (2021) The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency. International Journal of Advertising 40:5, pages 733-759.
Read now
Michelle A. Amazeen & Chris J. Vargo. (2021) Sharing Native Advertising on Twitter: Content Analyses Examining Disclosure Practices and Their Inoculating Influence. Journalism Studies 22:7, pages 916-933.
Read now
Dongjae (Jay) Lim, Nathaniel Evans & Marilyn Primovic. (2021) Exploring How Disclosure Works for Listicle-Style Native Advertising: The Role of Persuasion Knowledge, Persuasion Appropriateness, and Supplementary Disclosure Effect of Brand Social Media. Journal of Interactive Advertising 21:1, pages 1-16.
Read now
Bartosz W. Wojdynski & Nathaniel J. Evans. (2020) The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats. International Journal of Advertising 39:1, pages 4-31.
Read now

Articles from other publishers (3)

Toni Claessens, Simone Krouwer, Heidi Vandebosch & Karolien Poels. (2023) Pathways to informed choices: The impact of freedom of choice and two-sided messages on psychological reactance and vaccination intentions among individuals who express concerns. Vaccine.
Crossref
Bingcheng Wang, Man Wu, Pei-Luen Patrick Rau & Qin Gao. (2020) Influence of Native Video Advertisement Duration and Key Elements on Advertising Effectiveness in Mobile Feeds. Mobile Information Systems 2020, pages 1-12.
Crossref
Michelle Amazeen & Christopher Vargo. (2019) Sharing Native Advertising on Twitter: Content Analyses Examining Disclosure Practices and Their Inoculating Influence. SSRN Electronic Journal.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.