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Journal of Media Business Studies Volume 17, 2020 - Issue 1: Strategic Media Management
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Articles

Brand co-creation in multichannel media environments: a narrative approach

Saara BangeDepartment of Management Studies, Aalto University School of Business, Aalto, FinlandView further author information
,
Johanna MoisanderDepartment of Management Studies, Aalto University School of Business, Aalto, FinlandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-4561-7154View further author information
ORCID Icon &
Rita Järventie-ThesleffDepartment of Management Studies, Aalto University School of Business, Aalto, FinlandView further author information
Pages 69-86 | Received 17 Feb 2018, Accepted 15 Mar 2019, Published online: 01 Apr 2019

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Read on this site (5)

Alexander Roth, Reinhard E. Kunz & Castulus Kolo. (2023) The players’ perspective of value co-creation in esports service ecosystems. Journal of Media Business Studies 0:0, pages 1-25.
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Thomas Petzold & Ingo Knuth. (2022) Solution-Oriented media management research: a framework to nurture future impact of the field. Journal of Media Business Studies 19:4, pages 240-262.
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Jacqueline Burgess & Christian Jones. (2022) Exploring emergent co-creative narrative in a strategy video game brand. Journal of Media Business Studies 19:3, pages 185-202.
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Kyriakos Riskos, Leonidas Hatzithomas, Paraskevi (Evi) Dekoulou & George Tsourvakas. (2022) The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model. Journal of Media Business Studies 19:1, pages 1-28.
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Sven-Ove Horst, Rita Järventie-Thesleff & Francisco Javier Perez-Latre. (2020) Entrepreneurial identity development through digital media. Journal of Media Business Studies 17:2, pages 87-112.
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Articles from other publishers (10)

Jacqueline Burgess & Christian Martyn Jones. (2023) Investigating consumer perceptions of brand inauthenticity in a narrative brand ending. Journal of Product & Brand Management 32:8, pages 1274-1286.
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John J. Oliver & Melanie Gray. 2023. Digital Disruption and Media Transformation. Digital Disruption and Media Transformation 29 39 .
Abdulsadek Hassan, Hanan Gunied, Abdulrahman Yaqoob Seyadi & Abdulla Mahmood Alkhaja. 2023. From the Internet of Things to the Internet of Ideas: The Role of Artificial Intelligence. From the Internet of Things to the Internet of Ideas: The Role of Artificial Intelligence 135 146 .
Alireza Nankali, Nader Seyyedamiri, Tahmoures Hassan Gholipour, Pantea Foroudi, Datis Khajeheian & Fatemeh Dekamini. 2022. The Emerald Handbook of Multi-Stakeholder Communication. The Emerald Handbook of Multi-Stakeholder Communication 541 562 .
Saara Bange, Rita Järventie-Thesleff & Janne Tienari. (2020) Boundaries, Roles and Identities in an Online Organization. Journal of Management Inquiry 31:1, pages 82-96.
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Kaye Chan & Mark Uncles. (2021) Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making. Journal of Consumer Behaviour 21:1, pages 80-91.
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Somayeh Labafi & پدرام جاهدی. (2021) Mapping IranDoc Brand Associations Network from the Stakeholders’ Viewpoint. Iranian Journal of Information Processing and Management 37:2, pages 363-385.
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Sanmitra Sarkar & Saikat Banerjee. (2020) Brand co-creation through participation of organization, consumers, and suppliers: an empirical validation. Journal of Product & Brand Management 30:8, pages 1094-1114.
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文静 姜. (2021) Brand Co-Creation Research Review and Future Prospects. Modern Management 11:04, pages 400-406.
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Nitha Palakshappa & Sarah Dodds. (2020) Mobilising SDG 12: co-creating sustainability through brands. Marketing Intelligence & Planning 39:2, pages 265-283.
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