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Journal of Media Business Studies Volume 16, 2019 - Issue 2
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Selling their souls to the advertisers? How native advertising degrades the quality of prestige media outlets

Philipp BachmannDepartment of Communication and Media Research, Media Economics & Management, University of Zurich, Zurich, SwitzerlandCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0001-9399-569XView further author information
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Sévérine HunzikerDepartment of Communication and Media Research, Media Economics & Management, University of Zurich, Zurich, SwitzerlandView further author information
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Tanja RüedyDepartment of Communication and Media Research, Media Economics & Management, University of Zurich, Zurich, SwitzerlandORCID Iconhttp://orcid.org/0000-0003-0261-5511View further author information
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Pages 95-109 | Received 28 Sep 2018, Accepted 15 Mar 2019, Published online: 02 Apr 2019

Citations (9)

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Read on this site (7)

Dorien Luyckx, Karolien Poels & Tim Smits. (2023) “It adds something and costs you nothing.” News consumers on the value exchange of native advertising and related responsibilities for news media. Journal of Media Business Studies 0:0, pages 1-26.
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Francisco Javier Caro-González, Isadora Sánchez-Torné & Macarena Pérez-Suárez. (2022) Female entrepreneurs in digital journalism. Journal of Media Business Studies 19:2, pages 71-89.
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Andrew Duffy & Lydia Cheng. (2022) “It’s Complicated”: Cognitive Dissonance and the Evolving Relationship Between Editorial and Advertising in US Newsrooms. Journalism Practice 16:1, pages 87-102.
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Jonathan Hardy. (2021) Sponsored Editorial Content in Digital Journalism: Mapping the Merging of Media and Marketing. Digital Journalism 9:7, pages 865-886.
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Miguel Carvajal & Iker Barinagarrementeria. (2021) The Creation of Branded Content Teams in Spanish News Organizations and Their Implications for Structures, Professional Roles and Ethics. Digital Journalism 9:7, pages 887-907.
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Fernando Zamith, Luis Mañas-Viniegra & Patricia Núñez-Gómez. (2021) Cognitive Perception of Native Advertising in the Spanish and Portuguese Digital Press. Digital Journalism 0:0, pages 1-19.
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Isabelle Krebs, Philipp Bachmann, Gabriele Siegert, Rafael Schwab & Raphael Willi. (2021) Non-journalistic competitors of news media brands on Google and YouTube: From solid competition to a liquid media market. Journal of Media Business Studies 18:1, pages 27-44.
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Articles from other publishers (2)

千禧 胡. (2023) Research on Design Strategies in Brand Image Building. Design 08:03, pages 895-901.
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Sabine Einwiller & Christopher Ruppel. 2023. Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und Organisationskommunikation. Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und Organisationskommunikation 23 53 .

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