Citations (6)
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Read on this site (2)
Jacqueline Burgess & Christian Jones. (2022) Exploring emergent co-creative narrative in a strategy video game brand. Journal of Media Business Studies 19:3, pages 185-202.
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Anthony Palomba. (2020) Do SVOD product attribute trade-offs predict SVOD subscriptions and SVOD account access? Using utility constant sums to predict SVOD subscriptions and SVOD account access. International Journal on Media Management 22:3-4, pages 168-190.
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Articles from other publishers (4)
Tzu-Ling Huang, Gen-Yih Liao, T.C.E. Cheng, Wei-Xuan Chen & Ching-I Teng. (2024) Tomorrow will be better: Gamers’ expectation and game usage. Computers in Human Behavior 151, pages 108021.
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Piper Liping Liu. (2023) Parasocial relationship in the context of the COVID-19 pandemic: A moderated mediation model of digital media exposure on political trust among Chinese young people. Computers in Human Behavior 141, pages 107639.
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Maria Vernuccio, Sara Boccalini, Michela Patrizi & Alberto Pastore. 2023. Advances in Digital Marketing and eCommerce. Advances in Digital Marketing and eCommerce
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Mijka Ghorbani, Maria Karampela & Andrea Tonner. (2022) Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda. International Journal of Consumer Studies 46:5, pages 1960-1991.
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