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Journal of Media Business Studies Volume 18, 2021 - Issue 1: “emma 2019” Special Issue In search of new openings and actionable knowledge: Coping with emerging phenomena in the media business
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Research Article

How users approach novel media products: brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market

Vanessa Rahea Department of Journalism and Communication Research, Hanover University of Music, Drama and Media, GermanyView further author information
,
Christopher Buschowb Department of Media Management, Faculty of Media, Bauhaus-Universität Weimar, GermanyCorrespondence[email protected]
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&
Daniela Schlützc Filmuniversität Babelsberg KONRAD WOLF, GermanyView further author information
Pages 45-58 | Received 17 Jul 2019, Accepted 22 May 2020, Published online: 17 Jun 2020

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Read on this site (4)

Jae Hyun Yoon & Han Ku Kim. (2023) An Empirical Analysis of Factors Affecting OTT Service Users’ Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework. International Journal of Human–Computer Interaction 0:0, pages 1-10.
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Jacqueline Burgess & Christian Jones. (2022) Exploring emergent co-creative narrative in a strategy video game brand. Journal of Media Business Studies 19:3, pages 185-202.
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Alana Hendrikx & Deborah Castro. (2022) Netflix’s community relationship management. An analysis of its Facebook-USA page. Journal of Media Business Studies 19:2, pages 108-125.
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Brighton Nyagadza, Ernest M. Kadembo & Africa Makasi. (2020) Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions. Cogent Business & Management 7:1.
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Articles from other publishers (7)

Xinran Dai & Jing Wang. (2023) Effect of online video infotainment on audience attention. Humanities and Social Sciences Communications 10:1.
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Jae Hyun Yoon & Han Ku Kim. (2023) Why do consumers continue to use OTT services?. Electronic Commerce Research and Applications 60, pages 101285.
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Seoyoung Kim & Yoonhyuk Jung. (2023) Development of Semantic Differential Scales for Artificial Intelligence Agents. International Journal of Social Robotics 15:7, pages 1155-1167.
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Som Sekhar Bhattacharyya. (2022) Monetization of customer futures through machine learning and artificial intelligence based persuasive technologies. Journal of Science and Technology Policy Management 14:4, pages 734-757.
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Yi Ying & Jureynolds. (2023) Users' Acceptance and Use of Video on Demand (VoD) and Its Effect on Chinese Learning. Users' Acceptance and Use of Video on Demand (VoD) and Its Effect on Chinese Learning.
Dr.Mounir El Khatib, Fatima Al Falasi, Haneen Al Anani & Wafaa Shurrab. (2023) The Effect of Virtual Reality and Augmented Reality on Managing Projects. The Effect of Virtual Reality and Augmented Reality on Managing Projects.
Jennifer Gutzeit, Isabelle Dorsch & Wolfgang G. Stock. (2021) Information Behavior on Video on Demand Services: User Motives and Their Selection Criteria for Content. Information 12:4, pages 173.
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