Citations (23)
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Susanna S. Lee, Jieun Shin & Jungyun Won. (2023) Transparency management of content creators on social media: motivation, tenure, and status. Journal of Media Business Studies 20:3, pages 264-283.
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Sina Wenzel, Nicola Kleer & Reinhard E. Kunz. (2023) Customer engagement behaviour in the media and technology industry: a quantitative content analysis of content types and COVID-19 context. Journal of Media Business Studies 20:3, pages 241-263.
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Jongho Kim & Yunjung Kim. (2023) What is being uploaded on YouTube?: Analysis of fitness-related YouTube video titles pre- and post-Covid-19 in Korea. Sport in Society 26:3, pages 390-408.
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Xiaohan Hu & Mike Z. Yao. (2022) Judging a book by its cover: investigating consumer responses towards social cue in social media influencer marketing. Journal of Media Business Studies 19:4, pages 225-239.
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Mona Jami Pour & Zahra Karimi. (2023) An integrated framework of digital content marketing implementation: an exploration of antecedents, processes, and consequences. Kybernetes.
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Pengcheng Jiao. (2023) The development trend of music art based on content analysis method. Applied Mathematics and Nonlinear Sciences 0:0.
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Belém Barbosa, José Ramón Saura, Senka Borovac Zekan & Domingo Ribeiro-Soriano. (2023) Defining content marketing and its influence on online user behavior: a data-driven prescriptive analytics method. Annals of Operations Research.
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Araceli Castelló-Martínez. (2022) Content posted by Spanish automotive sector brands on YouTube: branded content, insights and environmental commitment. Corporate Communications: An International Journal 28:2, pages 293-310.
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Petr Weinlich & Tereza Semerádová. (2022) Emotional, cognitive and conative response to influencer marketing. New Techno Humanities 2:1, pages 59-69.
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Duygu KOTAN TÜRKDEN & Yeliz KUŞAY. (2022) Sürdürülebilirlik Uygulamalarının Sosyal Medya İletişiminde Kullanımı: Bankacılık Sektörü Özelinde Bir DeğerlendirmeThe Use of Sustainability Practices in Social Media Communication: An Evaluation Specific to the Banking Sector. Türkiye İletişim Araştırmaları Dergisi:39, pages 216-239.
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Bahri Baran KOÇAK. (2022) Havayolunda Tüketici Katılımını Artırmak. Journal of Internet Applications and Management.
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Mufid Salim, Erwin Dwi Sabna Rosdian & Rustono Farady Marta. (2022) DIGITAL MARKETING COMMUNICATION TO INCREASE CRSL STORE BRAND AWARENESS. Medium 9:2, pages 242-262.
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Wen-Kuo Chen, Hsiao-Ya Wen & Andri Dayarana K. Silalahi. (2021) Parasocial Interaction with YouTubers: Does Sensory Appeal in the YouTubers' Video Influences Purchase Intention?. Parasocial Interaction with YouTubers: Does Sensory Appeal in the YouTubers' Video Influences Purchase Intention?.
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