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Quality Technology & Quantitative Management Volume 13, 2016 - Issue 4
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Original Articles

Analysis of online dual-channel supply chain based on service level of logistics and national advertising

Li-hong HeSchool of Management, Lanzhou University, Lanzhou, China
,
Xi LiaoSchool of Management, Lanzhou University, Lanzhou, China
,
Zhe George ZhangSchool of Management, Lanzhou University, Lanzhou, China;Beedie School of Business, Simon Fraser University, Burnaby, Canada;Department of Decision Sciences, Western Washington University, Bellingham, WA, USACorrespondence[email protected]
&
Peter HaugDepartment of Decision Sciences, Western Washington University, Bellingham, WA, USA
Pages 473-490 | Published online: 19 Aug 2016

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Subir Guin, Amit Sarkar & Brojeswar Pal. (2023) Discounting strategies' effects on a closed-loop dual-channel environmentally friendly supply chain of complementary products under sales effort. International Journal of Systems Science: Operations & Logistics 10:1.
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Ningning Wang, Ting Zhang, Xiaojun Fan & Xiaoxuan Zhu. (2020) Game theoretic analysis for advertising models in dual-channel supply chains. International Journal of Production Research 58:1, pages 256-270.
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