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New Review of Film and Television Studies Volume 5, 2007 - Issue 1: TVIII
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Original Articles

TELE‐BRANDING IN TVIII

The network as brand and the programme as brand

Catherine Johnson Department of Media Arts, Royal Holloway, University of London, Egham, Surrey TW20 0EX, UK E-mail: [email protected]
Pages 5-24 | Published online: 23 Mar 2007

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Ross P. Garner. (2016) Symbolic and cued immersion: Paratextual framing strategies on the Doctor Who Experience Walking Tour. Popular Communication 14:2, pages 86-98.
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Daniela M. Schlütz. (2016) Contemporary Quality TV: The Entertainment Experience of Complex Serial Narratives. Annals of the International Communication Association 40:1, pages 95-124.
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Lisa LinLisa Lin. 2022. Convergent Chinese Television Industries. Convergent Chinese Television Industries 23 50 .
Rebecca WilliamsRebecca Williams. 2020. Theme Park Fandom. Theme Park Fandom.
Süleyman İLASLAN. (2019) Kamu Hizmeti Yayıncılığında Markalaşma Yönelimi ve Piyasa İlişkileri Temelinde Ortaya Çıkan Çelişkiler. Anadolu Üniversitesi Sosyal Bilimler Dergisi 19:3, pages 1-18.
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Michael L Wayne. (2018) Between the programme and the portal: Thinking about the future of transnational TV branding. Critical Studies in Television: The International Journal of Television Studies 13:4, pages 510-514.
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Michael L Wayne. (2017) Netflix, Amazon, and branded television content in subscription video on-demand portals. Media, Culture & Society 40:5, pages 725-741.
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Cory Barker. (2016) “Great Shows, Thanks to You”: From Participatory Culture to “Quality TV” in Amazon’s Pilot Season. Television & New Media 18:5, pages 441-458.
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Elke Weissmann. (2017) Watching CSI : A study of British audiences watching Channel 5 and 5 USA . Critical Studies in Television: The International Journal of Television Studies 12:2, pages 174-190.
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Felix Weigold. 2017. Wie die Sopranos gemacht sind. Wie die Sopranos gemacht sind 1 56 .
Christine Geraghty & Elke Weissmann. (2016) Women, soap opera and new generations of feminists. Critical Studies in Television: The International Journal of Television Studies 11:3, pages 365-368.
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Faye WoodsFaye Woods. 2016. British Youth Television. British Youth Television 27 66 .
Daniela SchlützDaniela Schlütz. 2016. Quality-TV als Unterhaltungsphänomen. Quality-TV als Unterhaltungsphänomen 67 171 .
Barbara Brownie. (2015) Fluid typography: transforming letterforms in television idents. Arts and the Market 5:2, pages 154-167.
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Ross Garner. (2015) Brand Reconciliation? A Case Study of ITV's 2013 Rebrand. Critical Studies in Television: The International Journal of Television Studies 10:1, pages 3-23.
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Janet McCabe & Stephen Lacey. (2015) Editorial. Critical Studies in Television: The International Journal of Television Studies 10:1, pages 1-2.
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Dan Hassler-Forest. 2015. The Politics of Adaptation. The Politics of Adaptation 187 200 .
Victoria Byard. 2014. British Television Drama. British Television Drama 118 130 .
Hannah AndrewsHannah Andrews. 2014. Television and British Cinema. Television and British Cinema 135 160 .
김정현, June Woong Rhee & Eun-mee Kim. (2013) Program Quality as a Determinant of Public Service Broadcasters’ Channel Brand Equity. Journal of Public Relations 17:2, pages 111-132.
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Elke Weissmann. 2013. Transnationale Serienkultur. Transnationale Serienkultur 121 135 .
Hannah Andrews. (2012) ‘This is FilmFour – Not Some Cheesy Pseudo-Hollywood Thing!’: The Opening Night Simulcast of FilmFour on Channel 4. Journal of British Cinema and Television 9:4, pages 569-587.
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Steve Blandford & Ruth McElroy. (2011) Promoting Public Service? Branding, Place and BBC Cymru Wales' Idents, Promos and Trailers. Journal of British Cinema and Television 8:3, pages 392-410.
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Derek Johnson. (2011) Devaluing and revaluing seriality: The gendered discourses of media franchising. Media, Culture & Society 33:7, pages 1077-1093.
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David McQueen. (2011) A very conscientious brand: A case study of the BBC's current affairs series Panorama. Journal of Brand Management 18:9, pages 677-687.
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. 2011. Television as Digital Media. Television as Digital Media 359 372 .
James Bennett. 2011. Television as Digital Media. Television as Digital Media 332 357 .
Jean Burgess. 2011. Television as Digital Media. Television as Digital Media 311 331 .
John T. Caldwell. 2011. Television as Digital Media. Television as Digital Media 283 310 .
Jason Jacobs. 2011. Television as Digital Media. Television as Digital Media 255 280 .
Daniel Chamberlain. 2011. Television as Digital Media. Television as Digital Media 230 254 .
Max Dawson. 2011. Television as Digital Media. Television as Digital Media 204 229 .
Karen Lury. 2011. Television as Digital Media. Television as Digital Media 181 203 .
Jeanette Steemers. 2011. Television as Digital Media. Television as Digital Media 158 178 .
Niki Strange. 2011. Television as Digital Media. Television as Digital Media 132 157 .
Roberta Pearson. 2011. Television as Digital Media. Television as Digital Media 105 131 .
William Boddy. 2011. Television as Digital Media. Television as Digital Media 76 101 .
Julian Thomas. 2011. Television as Digital Media. Television as Digital Media 52 75 .
Graeme Turner. 2011. Television as Digital Media. Television as Digital Media 31 51 .
James Bennett. 2011. Television as Digital Media. Television as Digital Media 1 27 .
Gillian Doyle. (2010) From Television to Multi-Platform. Convergence: The International Journal of Research into New Media Technologies 16:4, pages 431-449.
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Sue Ward, Tom O'Regan & Ben Goldsmith. (2010) From Neighbours to Packed to the Rafters : Accounting for Longevity in the Evolution of Aussie Soaps . Media International Australia 136:1, pages 162-176.
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Paul Grainge. (2010) Elvis sings for the BBC: broadcast branding and digital media design. Media, Culture & Society 32:1, pages 45-61.
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Susan Ward & Anna Potter. (2009) H 2 O : Just Add Branding: Producing High-Quality Children's TV Drama for Multi-Channel Environments . Media International Australia 133:1, pages 31-42.
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Barbara Selznick. (2009) Branding the future: Syfy in the post-network era. Science Fiction Film & Television 2:2, pages 177-204.
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Michael Curtin & Jane ShattucMichael Curtin & Jane Shattuc. 2009. The American Television Industry. The American Television Industry 119 144 .
James Bennett & Niki Strange. (2008) The BBC's Second-Shift Aesthetics: Interactive Television, Multi-Platform Projects and Public Service Content for a Digital Era. Media International Australia 126:1, pages 106-119.
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Joshua Green. (2008) Why Do They Call it TV When it's Not on the Box? ‘New’ Television Services and Old Television Functions. Media International Australia 126:1, pages 95-105.
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