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Critical Discourse Studies Volume 10, 2013 - Issue 4: Multimodal Critical Discourse Studies
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Original Articles

‘Toward a global knowledge enterprise’: university websites as portals to the ongoing marketization of higher education

Yiqiong Zhang School of English and Education, Guangdong University of Foreign Studies, Guangzhou, People's Republic of ChinaCorrespondence[email protected] [email protected]
&
Kay L. O'Halloran Department of English Language & Literature, National University of Singapore, Singapore, SingaporeView further author information
Pages 468-485 | Published online: 16 Jul 2013

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Agnes Bodis. (2023) Gatekeeping v. marketing: English language proficiency as a university admission requirement in Australia. Higher Education Research & Development 42:7, pages 1578-1592.
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Maria Fotiadou. (2020) Denaturalising the discourse of competition in the graduate job market and the notion of employability: a corpus-based study of UK university websites. Critical Discourse Studies 17:3, pages 260-291.
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Elizabeth Briant, Catherine Doherty, Karen Dooley & Rebecca English. (2020) In fateful moments: the appeal of parent testimonials when selling private tutoring. Pedagogy, Culture & Society 28:2, pages 223-239.
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Predrag Lažetić. (2020) Studying similarities and differences in higher education organisations based on their websites – comparative methodological approaches and research potential. International Journal of Social Research Methodology 23:1, pages 75-90.
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Alison Sealey. (2018) Being an English academic: a social domains account. Language and Intercultural Communication 18:5, pages 549-561.
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Jesper Tinggaard Svendsen & Annemari Munk Svendsen. (2018) Social life for sale! A critical discourse analysis of the concept of student life on Danish university websites. Discourse: Studies in the Cultural Politics of Education 39:4, pages 642-663.
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Nicole M. Lee & Patrick F. Merle. (2018) Media relations and universities: an assessment of digital newsrooms. Journal of Marketing for Higher Education 28:2, pages 232-246.
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Terri S. Wilson & Robert L. Carlsen. (2016) School Marketing as a Sorting Mechanism: A Critical Discourse Analysis of Charter School Websites. Peabody Journal of Education 91:1, pages 24-46.
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Per Ledin & David Machin. (2015) HOW LISTS, BULLET POINTS AND TABLES RECONTEXTUALIZE SOCIAL PRACTICE. Critical Discourse Studies 12:4, pages 463-481.
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Yiqiong Zhang, David Machin & Tao Song. (2015) Visual forms of address in social media discourse: the case of a science communication website. Journal of Multicultural Discourses 10:2, pages 236-252.
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Ambreen Shahnaz & Nazia Suleman. Semiotic analysis of university prospectuses in Pakistan: marketization, identity, and power dynamics. Social Semiotics 0:0, pages 1-20.
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Lihua Xu, Chaoqun Xie & Jun Lei. (2021) Discursive Marketisation Through Positive Evaluation: A Diachronic Analysis of About Us Texts of Top-Tier Chinese Universities Over the Past Two Decades. Frontiers in Psychology 12.
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Zuocheng Zhang, S. Tan, P. Wignell & K. O'Halloran. (2020) Addressing international students on Australian and Chinese university webpages: A comparative study. Discourse, Context & Media 36, pages 100403.
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Victor Ho. (2020) Marketization attempts by universities in Hong Kong: An appraisal analysis of institutional responses to quality audit evaluations. Lingua 237, pages 102811.
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Valeria E. Chernyavskaya & Elena L. Safronenkova. (2019) Towards Constructing Identity of a National University: “Our Past” at the Websites of Russian Universities. Journal of Siberian Federal University. Humanities & Social Sciences, pages 1819-1839.
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Predrag Lažetić. (2018) Students and university websites—consumers of corporate brands or novices in the academic community?. Higher Education 77:6, pages 995-1013.
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Dezheng (William) Feng. (2019) Interdiscursivity, social media and marketized university discourse: A genre analysis of universities' recruitment posts on WeChat. Journal of Pragmatics 143, pages 121-134.
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Louise S. Villanueva, Mary Aizel C. Dolom & Jennifer S. Belen. (2018) Genre analysis of the “About Us” sections of Asian Association of Open Universities websites. Asian Association of Open Universities Journal 13:1, pages 37-59.
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Niti Chatterji & Ravi Kiran. (2017) Role of human and relational capital of universities as underpinnings of a knowledge economy: A structural modelling perspective from north Indian universities. International Journal of Educational Development 56, pages 52-61.
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Davide Simone Giannoni. (2016) An Investigation of Value Claims in Academic and Corporate ‘About us’ Texts. Applied Linguistics, pages amw010.
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Myria AllenMyria Allen. 2016. Strategic Communication for Sustainable Organizations. Strategic Communication for Sustainable Organizations 61 104 .

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