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Articles

Commercial sport and local communities: a market niche for social sport business?

Pages 1411-1415 | Published online: 02 Dec 2010

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Danny O’Brien. (2021) Commercial sport organisations and community capacity building: a case study of two surf parks. Sport Management Review 24:5, pages 723-746.
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R.V. Shabbirhusain, Balamurugan Annamalai & Shabana Chandrasekaran. (2023) Global multi-sport events: content strategy for driving fan engagement on Twitter. Sport, Business and Management: An International Journal 13:4, pages 450-469.
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