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Sport in Society
Cultures, Commerce, Media, Politics
Volume 21, 2018 - Issue 3
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Original Articles

Can alcohol sponsorship be diluted by health messaging?

Sarah Jane KellyUQ Business School, The University of Queensland, Brisbane, AustraliaCorrespondence [email protected]
,
Michael IrelandSchool of Psychology and Counselling, University of Southern Queensland, Brisbane, Australia
,
John ManganUQ Business School, The University of Queensland, Brisbane, Australia
&
Harley WilliamsonUQ Business School, The University of Queensland, Brisbane, Australia
Pages 434-451 | Published online: 17 Jul 2017

Citations (2)

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Read on this site (1)

Manuel Alonso Dos Santos & Ferran Calabuig Moreno. (2020) Management, marketing and economy in sports organizations. Sport in Society 23:2, pages 175-179.
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Articles from other publishers (1)

Manuel Alonso Dos Santos, Maria Huertas-Serrano, Manuel J. Sánchez-Franco & Eduardo I. Torres-Moraga. (2021) Alcohol versus sponsorship: effectiveness in sports posters. British Food Journal 123:7, pages 2398-2413.
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