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Sport in Society
Cultures, Commerce, Media, Politics
Volume 23, 2020 - Issue 2: Management, Marketing and Economy in Sports Organizations
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Management, Marketing and Economy in Sports Organizations

Be congruent and I will be loyal: the case of sport services

Mario AlguacilCatholic University of Valencia, Godella, Spain; Correspondence[email protected]
,
Javier Sánchez-GarcíaUniversitat Jaume I, Castello de la Plana, Spain;
&
Irena ValantineLithuanian Sports University, Kaunas, Lithuania
Pages 234-248 | Published online: 06 May 2019

Citations (6)

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M. Alguacil, J. García-Fernández, F. Calabuig & P. Gálvez-Ruiz. (2022) How can the management of fitness centres be improved through corporate image and brand image?. Economic Research-Ekonomska Istraživanja 35:1, pages 3378-3396.
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Articles from other publishers (5)

Lenny Vance, Maria M. Raciti & Meredith Lawley. (2021) Moral Judgements of Junior Sports Sponsorships: An Emerging Mediator of Sponsor Goodwill. Australasian Marketing Journal 31:2, pages 142-151.
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Yuhua Gao, Xinxi Zhen & Yan Xiong. (2021) Optimization of Networked Governance Models Using Complex System Governance Concepts in Sports Services. Mathematical Problems in Engineering 2021, pages 1-11.
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David Cabello-Manrique, Antonio Fernández-Martínez, Antonio Francisco Roca Cruz, Borja García-García & Alberto Nuviala. (2021) Customer Loyalty in Recreational Long-Distance Races: Differences Between Novice and Experienced Runners. Frontiers in Psychology 12.
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Ferran Calabuig, Vicente Prado-Gascó, Juan Núñez-Pomar & Josep Crespo-Hervás. (2021) The role of the brand in perceived service performance: Moderating effects and configurational approach in professional football. Technological Forecasting and Social Change 165, pages 120537.
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Daniel Martínez Cevallos, Mario Alguacil & Ferran Calabuig Moreno. (2020) Influence of Brand Image of a Sports Event on the Recommendation of Its Participants. Sustainability 12:12, pages 5040.
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