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Sport in Society
Cultures, Commerce, Media, Politics
Volume 24, 2021 - Issue 6
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Articles

Examining the relationship between sport spectator motivation, involvement, and loyalty: a structural model in the context of Australian Rules football

Sangkyun KimSchool of Business and Law, Edith Cowan University, Perth, Australia; ORCID Iconhttp://orcid.org/0000-0003-2746-9952
ORCID Icon,
Ashlee MorganSchool of Business and Law, Edith Cowan University, Perth, Australia; Correspondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-6351-1313
ORCID Icon &
Guy AssakerAdnan Kassar School of Business, Lebanese American University, Beirut, Lebanon
Pages 1006-1032 | Published online: 03 Feb 2020

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Dimitra Papadimitriou, Artemisia Apostolopoulou, Yannis Lianopoulos, John S. Clark, Monika Piątkowska & Nikolaos Theodorakis. (2023) A cross-cultural analysis of product meanings in sport licensing. Managing Sport and Leisure 0:0, pages 1-21.
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Oliver Thomas, Gunther Kucza & Stefan Schuppisser. (2022) Can Sports Sponsorship Affect Consumers’ Motivation for Sports Consumption?. Journal of Promotion Management 28:7, pages 893-922.
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José Magano & Ângela Leite. (2022) The motivation Scale for Sport consumption: Turkish and Spanish versions’ psychometric properties. Managing Sport and Leisure 0:0, pages 1-19.
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Jay Trivedi, Sigma Soni & Amit Kishore. (2021) Exploring the Role of Social Media Communications in the Success of Professional Sports Leagues: An Emerging Market Perspective. Journal of Promotion Management 27:2, pages 306-331.
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Articles from other publishers (2)

Jeongbeom Hahm, Tae-Ahn Kang & Hirotaka Matsuoka. (2021) Understanding the Relationship between Past Experience of a Sports Mega-Event and Current Spectatorship: The Mediating Role of Nostalgia. Sustainability 13:6, pages 3504.
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Farman Ullah, Yigang Wu, Khalid Mehmood, Fauzia Jabeen, Yaser Iftikhar, Ángel Acevedo-Duque & Ho Kwong Kwan. (2021) Impact of Spectators’ Perceptions of Corporate Social Responsibility on Regional Attachment in Sports: Three-Wave Indirect Effects of Spectators’ Pride and Team Identification. Sustainability 13:2, pages 597.
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