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Sport in Society
Cultures, Commerce, Media, Politics
Volume 25, 2022 - Issue 1
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Articles

Influence of sports fan ethnocentrism on identification and media consumption intention: a preliminary investigation with Taiwanese baseball fans

Weisheng Chiua The Open University of Hong Kong, Institute of International Business and Governance, Kowloon, Hong Kong
&
Doyeon Wonb Department of Kinesiology, Texas A&M University-Corpus Christi, Corpus Christi, TX, USACorrespondence[email protected]
Pages 23-41 | Published online: 11 Jun 2020

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Read on this site (3)

Seungbak Lee, Younghan Lee & Minsoo Kang. (2023) Association Between Team Identification and Sport Consumption Behaviors: A Meta-Analysis. Journal of Global Sport Management 0:0, pages 1-25.
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Sanghyun Park, Seungmo Kim & Weisheng Chiu. (2023) Segmenting sport fans by eFANgelism: a cluster analysis of South Korean soccer fans. Managing Sport and Leisure 28:2, pages 182-196.
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Samshul-Amry Abdul-Latif, Asmat-Nizam Abdul-Talib, Mazni Saad, Rafidah Sahar & Umidjon Matyakubov. An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia. Journal of International Consumer Marketing 0:0, pages 1-18.
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Articles from other publishers (2)

Wang Zhigang, Guo Kai, Wang Chao, Duan Hongyan, Zhang Lei & Xue Zhao. (2022) How can social needs impact on meaningful sports consumption?. Frontiers in Psychology 13.
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Jung-Sup Bae, Weisheng Chiu & Sang-Back Nam. (2021) Sport Fans’ Price Sensitivity Based on Loyalty Levels: A Case of Korean Professional Baseball League. Sustainability 13:6, pages 3361.
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