Does a good story prompt visit intention? Evidence from the augmented reality experience at a heritage site in China

Chris Zhua School of Tourism Management, Macao Institute for Tourism Studies, Macau SAR, People’s Republic of China

https://orcid.org/0000-0003-2475-4897 View further author information

Colin Michael Hallb Department of Management, Marketing and Tourism, University of Canterbury, Christchurch, New Zealand;c Geography Research Unit, University of Oulu, Oulu, Finland;d School of Business and Economics, Linnaeus University, Kalmar, Sweden;e Department of Service Management and Service Studies, Lund University, Helsingborg, Sweden;f College of Hospitality and Tourism Management, Kyung Hee University, Seoul, South Korea

https://orcid.org/0000-0002-7734-4587 View further author information

Lawrence Hoc Nang Fongg Faculty of Business Administration and Centre for Cognitive and Brain Sciences, University of Macau, Macau SAR, People’s Republic of China

https://orcid.org/0000-0001-7107-3360 View further author information

Christy Ying Ni Liuh Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macau SAR, People’s Republic of ChinaCorrespondence[email protected]
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Sara Naderi Koupaeii Tourism and Hospitality Management Faculty, Eastern Mediterranean University, Famagusta, Turkey

https://orcid.org/0000-0001-6118-1288 View further author information

Citations (2)

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Jin Liu, C. Michael Hall, Chris Zhu & Vincent Ting Pong Cheng. Redefining the concept of smart tourism in tourism and hospitality. Anatolia 0:0, pages 1-13.
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Chris Zhu, Lawrence Hoc Nang Fong, Christy Ying Ni Liu & Hongmei Song. (2023) When social media meets destination marketing: the mediating role of attachment to social media influencer. Journal of Hospitality and Tourism Technology 14:4, pages 643-657.
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Does a good story prompt visit intention? Evidence from the augmented reality experience at a heritage site in China

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Does a good story prompt visit intention? Evidence from the augmented reality experience at a heritage site in China

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