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Mobilities Volume 3, 2008 - Issue 1
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Original Articles

Mobility and Market Research: Outdoor Advertising and the Commercial Ontology of the City

Anne M. Cronin Department of Sociology, Lancaster University, Lancaster, UKCorrespondence[email protected]
Pages 95-115 | Published online: 25 Jan 2008

Citations (17)

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Read on this site (4)

Rick T. Wilson. (2023) Out-of-Home Advertising: A Systematic Review and Research Agenda. Journal of Advertising 52:2, pages 279-299.
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Rick T. Wilson. (2023) Out-of-home advertising: a bibliometric review. International Journal of Advertising 0:0, pages 1-35.
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Juntao Lai, Tao Cheng & Guy Lansley. (2017) Improved targeted outdoor advertising based on geotagged social media data. Annals of GIS 23:4, pages 237-250.
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Richard Koeck & Gary Warnaby. (2014) Outdoor advertising in urban context: spatiality, temporality and individuality. Journal of Marketing Management 30:13-14, pages 1402-1422.
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Articles from other publishers (13)

Meng Huang, Xinchi Li, Wei Tu & Mingchuan Yang. (2022) Multisource data integration for targeted bus exterior advertising. Frontiers in Environmental Science 10.
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Juntao Lai, Guy Lansley, James Haworth & Tao Cheng. (2019) A name‐led approach to profile urban places based on geotagged Twitter data. Transactions in GIS 24:4, pages 858-879.
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Patrick Moore & Marco Helbich. (2020) Cycling through the Landscape of Advertising in Amsterdam: A Commuters Perspective. Sustainability 12:14, pages 5719.
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Luis F. Alvarez Leon. (2019) How cars became mobile spatial media: A geographical political economy of on-board navigation. Mobile Media & Communication 7:3, pages 362-379.
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Thomas Dekeyser. (2018) The material geographies of advertising: Concrete objects, affective affordance and urban space. Environment and Planning A: Economy and Space 50:7, pages 1425-1442.
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Adam Weaver. (2017) Complementary Contrasts in a Mobile World: ‘In-Betweenness’ and the Selling of Duty-free Products. International Journal of Tourism Research 19:1, pages 80-88.
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Kevin Hannam. 2014. The Wiley Blackwell Companion to Tourism. The Wiley Blackwell Companion to Tourism 78 87 .
Tomás Ariztía. (2014) Housing Markets Performing Class: Middle-Class Cultures and Market Professionals in Chile. The Sociological Review 62:2, pages 400-420.
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Michael Baffoe & Lewis Asimeng-Boahene. (2011) Using bill boards as medium of communication, projection, and expression of African cultural values: the case of Ghanaian “sign boards”. AI & SOCIETY 27:4, pages 491-499.
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Yuri Borgianni, Gaetano Cascini & Federico Rotini. (2012) Investigating the Patterns of Value-Oriented Innovations in Blue Ocean Strategy. International Journal of Innovation Science 4:3, pages 123-142.
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Christopher Stroud & Sibonile Mpendukana. (2009) Towards a material ethnography of linguistic landscape: Multilingualism, mobility and space in a South African township 1 . Journal of Sociolinguistics 13:3, pages 363-386.
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Christian Licoppe & Claire Levallois-Barth. (2009) Configurer l'accessibilité des voyageurs équipés à des services mobiles multimédia. Réseaux n° 156:4, pages 15.
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Anne M. Cronin. (2008) Gender in the making of commercial worlds. Feminist Theory 9:3, pages 293-312.
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