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Original Articles

ADULT MEDIATION OF TELEVISION ADVERTISING EFFECTS

A comparison of factual, evaluative, and combined strategies

Pages 177-191 | Published online: 20 Jun 2007

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Read on this site (5)

Yoori Hwang, Jung-Yoon Yum & Se-Hoon Jeong. (2018) What Components Should Be Included in Advertising Literacy Education? Effect of Component Types and the Moderating Role of Age. Journal of Advertising 47:4, pages 347-361.
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Brigitte Naderer, Jörg Matthes, Franziska Marquart & Mira Mayrhofer. (2018) Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation. International Journal of Advertising 37:2, pages 236-255.
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Lucy Atkinson, Michelle R. Nelson & Mark A. Rademacher. (2015) A Humanistic Approach to Understanding Child Consumer Socialization in US Homes. Journal of Children and Media 9:1, pages 95-112.
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Joelle Sano Gilmore & Amy Jordan. (2012) Burgers and basketball: Race and stereotypes in food and beverage advertising aimed at children in the US. Journal of Children and Media 6:3, pages 317-332.
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Moniek Buijzen, Esther Rozendaal, Marjolein Moorman & Martin Tanis. (2008) Parent Versus Child Reports of Parental Advertising Mediation: Exploring the Meaning of Agreement. Journal of Broadcasting & Electronic Media 52:4, pages 509-525.
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Articles from other publishers (14)

Brigitte Naderer. (2020) Advertising Unhealthy Food to Children: on the Importance of Regulations, Parenting Styles, and Media Literacy. Current Addiction Reports 8:1, pages 12-18.
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Mark Blades, Caroline Oates, Fran C. Blumberg & Madeleine Sinclair. 2019. The Encyclopedia of Child and Adolescent Development. The Encyclopedia of Child and Adolescent Development 1 11 .
Mark Blades. 2019. The Encyclopedia of Child and Adolescent Development. The Encyclopedia of Child and Adolescent Development 1 11 .
Kirsten Jane Robertson, Robert Aitken, Maree Thyne & Leah Watkins. (2016) Correlates of parental mediation of pre-schooler’s advertising exposure. Young Consumers 17:4, pages 337-349.
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Brigitte Naderer & Jörg Matthes. 2016. Handbuch Werbeforschung. Handbuch Werbeforschung 689 712 .
P. P. Pires, R. C. RibasJrJr & D. L. G. Borzekowski. (2015) Attitudes and intentions to smoke: a study of young Brazilian children. Child: Care, Health and Development 41:6, pages 1124-1130.
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Jörg Matthes & Brigitte Naderer. (2015) Children's consumption behavior in response to food product placements in movies. Journal of Consumer Behaviour 14:2, pages 127-136.
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Moniek Buijzen. 2014. Advertising to Children. Advertising to Children 137 157 .
Xiaomei Cai & Xiaoquan Zhao. (2013) Online advertising on popular children’s websites: Structural features and privacy issues. Computers in Human Behavior 29:4, pages 1510-1518.
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Moniek Buijzen & Patti M. Valkenburg. 2012. The International Encyclopedia of Media Studies. The International Encyclopedia of Media Studies.
Pavleen Soni & Raghbir Singh. (2012) Mediation of TV advertising to children. Society and Business Review 7:3, pages 244-259.
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Se-Hoon Jeong, Hyunyi Cho & Yoori Hwang. (2012) Media Literacy Interventions: A Meta-Analytic Review. Journal of Communication 62:3, pages 454-472.
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Pedro Quelhas Brito. 2011. Handbook of Research on Digital Media and Advertising. Handbook of Research on Digital Media and Advertising 345 373 .
Moniek Buijzen. (2010) The effectiveness of parental communication in modifying the relation between food advertising and children's consumption behaviour. British Journal of Developmental Psychology 27:1, pages 105-121.
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