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Articles

UNDERSTANDING ORDINARY WOMEN

Advertising, consumer research and mass consumption in Britain, 1948–67

Pages 301-323 | Published online: 06 Jan 2010

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Read on this site (4)

Don Slater, Sean Nixon & Liz McFall. (2021) Strategic ambiguity: a roundtable on cultural economy and consumer culture. Journal of Cultural Economy 0:0, pages 1-10.
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Mark Tadajewski. (2016) Focus groups: history, epistemology and non-individualistic consumer research. Consumption Markets & Culture 19:4, pages 319-345.
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Liz McFall. (2015) What's changing cultural economy?. Journal of Cultural Economy 8:1, pages 1-15.
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Articles from other publishers (3)

Guy Ortolano. 2019. Thatcher's Progress. Thatcher's Progress.
Zsuzsanna Vargha. (2018) Performing a strategy's world: How redesigning customers made relationship banking possible. Long Range Planning 51:3, pages 480-494.
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Eric J. Arnould & Julien Cayla. (2015) Consumer Fetish: Commercial Ethnography and the Sovereign Consumer. Organization Studies 36:10, pages 1361-1386.
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