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Journal of Communication in Healthcare
Strategies, Media and Engagement in Global Health
Volume 9, 2016 - Issue 4
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Prescription drug advertising and consumer stigma about depression: The moderating role of skepticism toward advertising

Jin Seong ParkDepartment of Mass Communication, Incheon National University Institute of Social Sciences, Incheon, South KoreaCorrespondence[email protected]
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Pages 298-307 | Published online: 03 Oct 2016

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Jie Xu & Xiaoxia Cao. (2022) Young adults’ stigmatization of people who misuse prescription opioids: an exploratory study. Atlantic Journal of Communication 30:1, pages 79-89.
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Articles from other publishers (3)

Gourab De, Neena Sondhi, Ayona Bhattacharjee & Himanshu Joshi. (2023) Preventive healthcare behavior: A hybrid systematic literature review (1998–2023). International Journal of Consumer Studies.
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Tara Walker. (2021) Resisting stigma and evaluating realism in a direct-to-consumer advertisement for psychiatric drugs. International Journal of Pharmaceutical and Healthcare Marketing 15:4, pages 550-571.
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Melanie R. Savelli. (2020) How the operationalization of exposure impacts studies on direct-to-consumer advertising of prescription drugs. International Journal of Pharmaceutical and Healthcare Marketing 14:3, pages 409-424.
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