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Articles

A study of apparel consumer behaviour in China and Taiwan

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Pages 22-33 | Received 28 Sep 2016, Accepted 18 Feb 2017, Published online: 13 Mar 2017

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Osmud Rahman, Benjamin C. M. Fung & Devender Kharb. (2021) Factors influencing consumer choice: a study of apparel and sustainable cues from Canadian and Indian consumers’ perspectives. International Journal of Fashion Design, Technology and Education 14:2, pages 151-161.
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Osmud Rahman, Zhimin Chen, Benjamin C. M. Fung & Devender Kharb. (2020) A cross-national study of young female consumer behaviour, innovativeness and apparel evaluation: China and India. The Journal of The Textile Institute 111:3, pages 334-344.
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Articles from other publishers (13)

Daniel Esteban May, Sara Arancibia, Calvin Wang, Nigel Hill & Karl Behrendt. (2023) Understanding young Chinese consumers' preferences for foreign clothing brands: a behavioural approach. Asia Pacific Journal of Marketing and Logistics 35:12, pages 3032-3051.
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Osmud Rahman, Dingtao Hu & Benjamin C. M. Fung. (2023) A Systematic Literature Review of Fashion, Sustainability, and Consumption Using a Mixed Methods Approach. Sustainability 15:16, pages 12213.
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Prakash Singh, Lokesh Arora & Abdulaziz Choudhry. (2022) Consumer Behavior in the Service Industry: An Integrative Literature Review and Research Agenda. Sustainability 15:1, pages 250.
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Hui Yao. (2022) Analysis Model of Consumer Sentiment Tendency of Commodities in E-Commerce. Frontiers in Psychology 13.
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Adam C. Davis & Steven Arnocky. (2020) An Evolutionary Perspective on Appearance Enhancement Behavior. Archives of Sexual Behavior 51:1, pages 3-37.
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Osmud Rahman & Benjamin C. M. Fung. 2022. Comprehensible Science. Comprehensible Science 23 32 .
Osmud Rahman & Małgorzata Koszewska. (2020) A study of consumer choice between sustainable and non-sustainable apparel cues in Poland. Journal of Fashion Marketing and Management: An International Journal 24:2, pages 213-234.
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Osmud Rahman, Benjamin C.M. Fung & Zhimin Chen. (2020) Young Chinese Consumers’ Choice between Product-Related and Sustainable Cues—The Effects of Gender Differences and Consumer Innovativeness. Sustainability 12:9, pages 3818.
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Christopher J. Parker & Lu Wenyu. (2019) What influences Chinese fashion retail? Shopping motivations, demographics and spending. Journal of Fashion Marketing and Management: An International Journal 23:2, pages 158-175.
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Osmud Rahman & Hong Yu. (2018) A study of Canadian female baby boomers. Journal of Fashion Marketing and Management: An International Journal 22:4, pages 509-526.
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Tamgid Ahmed Chowdhury & Tania Akter. (2018) Fashion attributes preferred by young Bangladeshi consumers while buying casual clothes. Journal of Fashion Marketing and Management: An International Journal 22:4, pages 540-556.
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