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International Journal of Fashion Design, Technology and Education Volume 15, 2022 - Issue 1
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Articles

Unveiling motivation for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect

Eunjoo Choa School of Human Environmental Sciences, University of Arkansas, Fayetteville, AR, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-9448-3642
ORCID Icon,
Jihyun Kim-Vickb School of Fashion, Kent State University, Kent, OH, USAORCID Iconhttps://orcid.org/0000-0002-3732-512X
ORCID Icon &
Ui-Jeen Yuc Fashion Design and Merchandising, Department of Family and Consumer Sciences, Illinois State University, Normal, IL, USAORCID Iconhttps://orcid.org/0000-0002-1948-5592
ORCID Icon
Pages 24-34 | Received 12 May 2021, Accepted 11 Aug 2021, Published online: 07 Sep 2021

Citations (8)

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Read on this site (3)

Murphy Aycock, Eunjoo Cho & Kyuree Kim. (2023) “I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers. Journal of Global Fashion Marketing 14:3, pages 327-349.
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Mingyao Jin & Sun Young Choi. (2023) Chinese Gen Z’s emotional dimensions for fashion design during the pandemic. International Journal of Fashion Design, Technology and Education 16:1, pages 119-129.
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Karen Cross, Lyndsay Mesjar, Josie Steed & Yang Jiang. Immersive innovations for the communication of heritage, handcraft and sustainability. International Journal of Fashion Design, Technology and Education 0:0, pages 1-11.
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Articles from other publishers (5)

Kenneth Appiah-Nimo, Amukelani Muthambi & Richard Devey. (2023) Consumer-based brand equity of South African luxury fashion brands. Journal of Fashion Marketing and Management: An International Journal.
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Eda TURANCI, Sirel GÖLÖNÜ & Sena CONKOĞLU. (2022) Marka İmajı Çerçevesinde Lüks Tüketim Ürünlerinin Kullanımında Gösterişçi ve Sembolik Tüketimin Etkileri: iPhone Kullanıcıları Üzerine Bir AraştırmaThe Effects of Conspicuous and Symbolic Consumption on the Use of Luxury Consumer Goods in the Context of Brand Image: A Study on iPhone Users. Kastamonu İletişim Araştırmaları Dergisi:9, pages 109-140.
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Yueqing Xu. (2022) Research on the Artistic Construction of Luxury Brands from the Perspective of Brand Culture Communication. Highlights in Business, Economics and Management 2, pages 387-394.
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Cem DURAN & Anıl KILIÇ. (2022) The Role of The Need For Uniqueness In Choosing Between Conventional / Unconventional Customization: The Case Of Gen Z. Yönetim ve Ekonomi Araştırmaları Dergisi 20:3, pages 325-350.
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Adi Alić, Merima Činjarević & Nedžla Maktouf-Kahriman. (2022) Exploring the antecedents of masstige purchase behaviour among different generations. Management & Marketing. Challenges for the Knowledge Society 17:3, pages 255-271.
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