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Cognitive Neuroscience
Current Debates, Research & Reports
Volume 2, 2011 - Issue 1
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Original Articles

On the taste of “Bouba” and “Kiki”: An exploration of word–food associations in neurologically normal participants

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Pages 34-46 | Received 11 Mar 2010, Accepted 30 Jul 2010, Published online: 27 Oct 2010

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Kazuhiro Ogata, Reo Gakumi, Atsushi Hashimoto, Yoshitaka Ushiku & Shigeo Yoshida. (2023) The influence of Bouba- and Kiki-like shape on perceived taste of chocolate pieces. Frontiers in Psychology 14.
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David Guedes, Margarida Vaz Garrido, Elsa Lamy, Bernardo Pereira Cavalheiro & Marília Prada. (2023) Crossmodal interactions between audition and taste: A systematic review and narrative synthesis. Food Quality and Preference 107, pages 104856.
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Kazuko Shinohara, Shigeto Kawahara & Hideyuki Tanaka. (2020) Visual and Proprioceptive Perceptions Evoke Motion-Sound Symbolism: Different Acceleration Profiles Are Associated With Different Types of Consonants. Frontiers in Psychology 11.
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Abhishek Pathak & Gemma Anne Calvert. (2020) Sounds sweet, sounds bitter: How the presence of certain sounds in a brand name can alter expectations about the product’s taste. Food Quality and Preference 83, pages 103918.
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Mitsuhiko Hanada. (2019) Food‐texture dimensions expressed by Japanese onomatopoeic words. Journal of Texture Studies 51:3, pages 398-411.
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Bodo Winter, Paula Pérez-Sobrino & Lucien Brown. (2019) The sound of soft alcohol: Crossmodal associations between interjections and liquor. PLOS ONE 14:8, pages e0220449.
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Bodo Winter. 2019. Sensory Linguistics. Sensory Linguistics.
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David M. Sidhu & Penny M. Pexman. (2017) Five mechanisms of sound symbolic association. Psychonomic Bulletin & Review 25:5, pages 1619-1643.
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Paola Risso, Mario Covarrubias Rodriguez, Monica Bordegoni & Alberto Gallace. (2018) Development and Testing of a Small-Size Olfactometer for the Perception of Food and Beverages in Humans. Frontiers in Digital Humanities 5.
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Maki Sakamoto & Junji Watanabe. (2018) Bouba/Kiki in Touch: Associations Between Tactile Perceptual Qualities and Japanese Phonemes. Frontiers in Psychology 9.
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Bodo Winter, Marcus Perlman, Lynn K. Perry & Gary Lupyan. (2017) Which words are most iconic?. Interaction Studies. Social Behaviour and Communication in Biological and Artificial Systems Interaction Studies / Social Behaviour and Communication in Biological and Artificial Systems Interaction Studies 18:3, pages 443-464.
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David M. Sidhu & Penny M. Pexman. (2017) A Prime Example of the Maluma/Takete Effect? Testing for Sound Symbolic Priming. Cognitive Science 41:7, pages 1958-1987.
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Christine Cuskley, Julia Simner & Simon Kirby. (2015) Phonological and orthographic influences in the bouba–kiki effect. Psychological Research 81:1, pages 119-130.
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Carlos Velasco, Andy T. Woods, Olivia Petit, Adrian D. Cheok & Charles Spence. (2016) Crossmodal correspondences between taste and shape, and their implications for product packaging: A review. Food Quality and Preference 52, pages 17-26.
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Maki Sakamoto & Junji Watanabe. (2016) Cross-Modal Associations between Sounds and Drink Tastes/Textures: A Study with Spontaneous Production of Sound-Symbolic Words. Chemical Senses 41:3, pages 197-203.
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Roberta Etzi, Charles Spence, Massimiliano Zampini & Alberto Gallace. (2016) When Sandpaper Is ‘Kiki’ and Satin Is ‘Bouba’: an Exploration of the Associations Between Words, Emotional States, and the Tactile Attributes of Everyday Materials. Multisensory Research 29:1-3, pages 133-155.
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Makoto Ono & Akinori Ono. (2015) Impacts of the FoSHU (Food for Specified Health Uses) system on food evaluations in Japan. Journal of Consumer Marketing 32:7, pages 542-550.
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Qian Wang & Charles Spence. (2015) Assessing the Influence of the Multisensory Atmosphere on the Taste of Vodka. Beverages 1:3, pages 204-217.
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Xiaoang Wan, Andy T. Woods, Jasper J. F. van den Bosch, Kirsten J. McKenzie, Carlos Velasco & Charles Spence. (2014) Cross-cultural differences in crossmodal correspondences between basic tastes and visual features. Frontiers in Psychology 5.
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Ophelia Deroy & Charles Spence. (2013) Why we are not all synesthetes (not even weakly so). Psychonomic Bulletin & Review 20:4, pages 643-664.
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Dermot Lynott & Louise Connell. (2012) Modality exclusivity norms for 400 nouns: The relationship between perceptual experience and surface word form. Behavior Research Methods 45:2, pages 516-526.
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Liliana Albertazzi. 2013. Handbook of Experimental Phenomenology. Handbook of Experimental Phenomenology 265 290 .
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Andrew J. Bremner, Serge Caparos, Jules Davidoff, Jan de Fockert, Karina J. Linnell & Charles Spence. (2013) “Bouba” and “Kiki” in Namibia? A remote culture make similar shape–sound matches, but different shape–taste matches to Westerners. Cognition 126:2, pages 165-172.
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Federico Fontana. 2013. Haptic and Audio Interaction Design. Haptic and Audio Interaction Design 60 68 .
Klemens Knöferle & Charles Spence. (2012) Crossmodal correspondences between sounds and tastes. Psychonomic Bulletin & Review 19:6, pages 992-1006.
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Mary Kim Ngo, Reeva Misra & Charles Spence. (2011) Assessing the shapes and speech sounds that people associate with chocolate samples varying in cocoa content. Food Quality and Preference 22:6, pages 567-572.
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