Advanced search
Publication Cover
International Journal of Computational Intelligence Systems Volume 7, 2014 - Issue sup1: Computational Intelligence in Decision Making
Journal homepage
201
Views
14
CrossRef citations to date
0
Altmetric
Article

Criteria Weighting and 4P's Planning in Marketing Using a Fuzzy Metric Distance and AHP Hybrid Method

Tuncay GürbüzIndustrial Engineering Dept., Galatasaray University, Çırağan cad. No.36 34357 Ortaköy, İstanbul, Turkey, [email protected]
,
Y.Esra AlbayrakIndustrial Engineering Dept., Galatasaray University, Çırağan cad. No.36 34357 Ortaköy, İstanbul, Turkey, [email protected]
&
Elif AlaybeyoğluIndustrial Engineering Dept., Galatasaray University, Çırağan cad. No.36 34357 Ortaköy, İstanbul, Turkey, [email protected]
Pages 94-104 | Received 16 Dec 2012, Accepted 01 Jul 2013, Published online: 18 Oct 2013

Citations (14)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (4)

Anderson Gwanyebit Kehbila. (2021) The entrepreneur’s go-to-market innovation strategy: towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular growth and profitability. Journal of Small Business & Entrepreneurship 33:6, pages 689-716.
Read now
Edmundas Kazimieras Zavadskas, Kannan Govindan, Jurgita Antucheviciene & Zenonas Turskis. (2016) Hybrid multiple criteria decision-making methods: a review of applications for sustainability issues. Economic Research-Ekonomska Istraživanja 29:1, pages 857-887.
Read now
Boris Yatsalo, Vladimir Didenko, Sergey Gritsyuk & Terry Sullivan. (2015) Decerns: A Framework for Multi-Criteria Decision Analysis. International Journal of Computational Intelligence Systems 8:3, pages 467-489.
Read now
Gülçin Büyüközkan & Gizem Çifçi. (2015) An Extended Quality Function Deployment Incorporating Fuzzy Logic and GDM Under Different Preference Structures. International Journal of Computational Intelligence Systems 8:3, pages 438-454.
Read now

Articles from other publishers (10)

Albérico Travassos Rosário, Joana Carmo Dias & Hélder Ferreira. (2023) Bibliometric Analysis on the Application of Fuzzy Logic into Marketing Strategy. Businesses 3:3, pages 402-423.
Crossref
Ram Kumar Dhurkari. (2022) Strategic pricing decision using the analytic hierarchy process. Journal of Revenue and Pricing Management 22:1, pages 85-100.
Crossref
Taihua Lan. (2022) Fuzzy Logic-Based Machine Learning Algorithm for Cultural and Creative Product Design. Computational Intelligence and Neuroscience 2022, pages 1-7.
Crossref
Pei-Hsuan Tsai, Jia-Wei Tang & Chih-Jou Chen. (2022) Partnerships that go places: How to successfully market products from vendor partners at retail stores from the vendors’ perspective. Journal of Retailing and Consumer Services 64, pages 102806.
Crossref
Serhan Hamal, Bahar Sennaroglu & Mahmure Övül Arıoğlu. 2021. Intelligent and Fuzzy Techniques: Smart and Innovative Solutions. Intelligent and Fuzzy Techniques: Smart and Innovative Solutions 1008 1014 .
Elif Dogu & Y. Esra Albayrak. (2018) Criteria evaluation for pricing decisions in strategic marketing management using an intuitionistic cognitive map approach. Soft Computing 22:15, pages 4989-5005.
Crossref
H. Tolga Kahraman, Seref Sagiroglu & Ilhami Colak. (2016) Novel User Modeling Approaches for Personalized Learning Environments. International Journal of Information Technology & Decision Making 15:03, pages 575-602.
Crossref
Abbas Mardani, Ahmad Jusoh & Edmundas Kazimieras Zavadskas. (2015) Fuzzy multiple criteria decision-making techniques and applications – Two decades review from 1994 to 2014. Expert Systems with Applications 42:8, pages 4126-4148.
Crossref
Der-Chiang Li, Wen-Ting Huang, Chien-Chih Chen & Che-Jung Chang. (2014) Employing box plots to build high-dimensional manufacturing models for new products in TFT-LCD plants. Neurocomputing 142, pages 73-85.
Crossref
Francisco J. Estrella, Rosa M. Rodriguez, Macarena Espiniila & Luis Martinez. (2014) On the use of Hesitant Fuzzy Linguistic Term Set in FLINTSTONES. On the use of Hesitant Fuzzy Linguistic Term Set in FLINTSTONES.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.