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Transnational Corporations Review Volume 8, 2016 - Issue 1
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Promotional marketing through mobile phone SMS: a cross-cultural examination of consumer acceptance

Vinod KumarSprott School of Business, Carleton University, Ottawa, ON, Canada; Correspondence[email protected]
,
Mahmud Akhter ShareefSchool of Business, North South University, Dhaka, Bangladesh,
,
Uma KumarSprott School of Business, Carleton University, Ottawa, ON, Canada;
&
Ajax PersaudTelfer School of Management, University of Ottawa, Ottawa, ON, Canada
Pages 1-16 | Published online: 16 Jun 2016

Citations (4)

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Read on this site (2)

Lei Li, Ji Xu & Uma Kumar. (2022) Consumers purchase intention in consumer-to-consumer online transaction: the case of Daigou. Transnational Corporations Review 0:0, pages 1-17.
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Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Colin B. Gabler, Ricardo Limongi, Milena Costa & Miriam Pires da Costa. (2022) Optimising digital marketing and social media strategy: from push to pull to performance. Journal of Marketing Management 38:7-8, pages 709-739.
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Articles from other publishers (2)

Guy Assaker, Rob Hallak & Rania El-Haddad. (2019) Consumer usage of online travel reviews: Expanding the unified theory of acceptance and use of technology 2 model. Journal of Vacation Marketing 26:2, pages 149-165.
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Cindy B. Rippé, Suri Weisfeld-Spolter, Yuliya Yurova, Alan J. Dubinsky & Dena Hale. (2017) Under the sway of a mobile device during an in-store shopping experience. Psychology & Marketing 34:7, pages 733-752.
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