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Transnational Corporations Review Volume 11, 2019 - Issue 2
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Research Article

The moderation effect of social factors on marketing factors in consumer research

Xiaochuang WuSchool of Business, Central South University, Changsha, China; Correspondence[email protected]
,
Helen X. ChenSchool of Marketing, Dublin Institute of Technology, Dublin, Ireland;
&
Xiaohong LiSchool of Foreign Languages, Central South University, Changsha, ChinaORCID Iconhttp://orcid.org/0000-0001-5989-6540
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Pages 157-165 | Received 25 Jan 2019, Accepted 31 Mar 2019, Published online: 16 May 2019

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Lei Li, Ji Xu & Uma Kumar. (2022) Consumers purchase intention in consumer-to-consumer online transaction: the case of Daigou. Transnational Corporations Review 0:0, pages 1-17.
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