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Original Articles

MiniMAM: Validating a Short Version of the Motivation Activation Measure

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Pages 146-162 | Published online: 14 Jun 2011

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (15)

Joomi Lee & Allison Eden. (2023) How Motivation and Digital Affordances Shape User Behavior in a Virtual World. Media Psychology 26:5, pages 551-578.
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Joomi Lee, Allison Eden, Taiwoo Park, David R. Ewoldsen & Gary Bente. (2022) Embodied Motivation: Spatial and Temporal Aspects of Approach and Avoidance in Virtual Reality. Media Psychology 25:3, pages 387-410.
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Russell B. Clayton, Annie Lang, Glenn Leshner & Brian L. Quick. (2019) Who Fights, Who Flees? An Integration of the LC4MP and Psychological Reactance Theory. Media Psychology 22:4, pages 545-571.
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Jacob T. Fisher, Justin Robert Keene, Richard Huskey & René Weber. (2018) The limited capacity model of motivated mediated message processing: taking stock of the past. Annals of the International Communication Association 42:4, pages 270-290.
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Lelia Samson & Benjamin H. Detenber. (2017) The motivation activation measure and media use in Singapore: cross-cultural stability. Asian Journal of Communication 27:4, pages 433-450.
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Marina Krcmar, Kirstie M. Farrar, Gerard Jalette & Rory McGloin. (2015) Appetitive and Defensive Arousal in Violent Video Games: Explaining Individual Differences in Attraction to and Effects of Video Games. Media Psychology 18:4, pages 527-550.
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Saleem Alhabash, Anna R. McAlister, Chen Lou & Amy Hagerstrom. (2015) From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions. Journal of Interactive Advertising 15:2, pages 82-96.
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Bridget Rubenking & Annie Lang. (2015) Appetitive and impulsive: Examining alcohol use via the motivational and self-control systems. The Social Science Journal 52:2, pages 258-265.
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Rachel L. Bailey, Robert F. Potter, Annie Lang & David B. Pisoni. (2015) Modulating executive functioning: Trait motivational reactivity and resting HRV. Cognition and Emotion 29:1, pages 138-145.
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Annie Lang & Narine Yegiyan. (2014) Mediated Substance Cues: Motivational Reactivity and Use Influence Responses to Pictures of Alcohol. Journal of Health Communication 19:11, pages 1216-1231.
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Kevin Wise, Saleem Alhabash & Petya Eckler. (2013) “Window” Shopping Online: Cognitive Processing of General and Specific Product Windows. Journal of Interactive Advertising 13:2, pages 88-96.
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RachelL. Bailey, JuliaR. Fox & Maria Elizabeth Grabe. (2013) The Influence of Message and Audience Characteristics on TV News Grazing Behavior. Journal of Broadcasting & Electronic Media 57:3, pages 318-337.
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RobertF. Potter, Sungkyoung Lee & BridgetE. Rubenking. (2011) Correlating a Motivation-Activation Measure With Media Preference. Journal of Broadcasting & Electronic Media 55:3, pages 400-418.
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Articles from other publishers (15)

Lucía Cores-Sarría, Jingjing Han, Jessica G. Myrick & Robert F. Potter. (2023) The Effects of “Media Tech Neck”: The Impact of Spinal Flexion on Cognitive and Emotional Processing of Videos. Communication Research 50:5, pages 584-609.
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Xia Zheng, Annie Lang, Anthony Almond & Harry Yaojun Yan. (2022) It takes guts to be a rebel!. Politics and the Life Sciences 41:1, pages 28-37.
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Emma Rodero & Robert F. Potter. (2021) Do not sound like an announcer. The emphasis strategy in commercials. Psychology & Marketing 38:9, pages 1417-1425.
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James J. Cummings & Kate Mays. (2021) Trait motivational reactivity as a predictor of online dating app behavior. Computers in Human Behavior 121, pages 106775.
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Emma Rodero. (2020) Do Your Ads Talk Too Fast To Your Audio Audience?. Journal of Advertising Research 60:3, pages 337-349.
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Kevin Wise, Seoyon Hong, Hyunmin Lee & Rachel Young. (2019) Should I Stay or Should I Go?. Journal of Media Psychology 31:3, pages 157-163.
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Alethea H. Q. Koh, Lile Jia & Edward R. Hirt. (2017) Where do desires come from? Positivity offset and negativity bias predict implicit attitude toward temptations. Motivation and Emotion 41:4, pages 431-442.
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Emma Rodero, Robert F. Potter & Pilar Prieto. (2017) Pitch Range Variations Improve Cognitive Processing of Audio Messages. Human Communication Research 43:3, pages 397-413.
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Justin Robert Keene, Heather Shoenberger, Collin K. Berke & Paul D. Bolls. (2017) The biological roots of political extremism. Politics and the Life Sciences 36:2, pages 37-48.
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Bryan E. Denham. 2016. Categorical Statistics for Communication Research. Categorical Statistics for Communication Research 232 254 .
Johnny V. Sparks & Sungwon Chung. (2016) The Effects of Psychobiological Motivational Traits on Memory of In-Game Advertising Messages. Psychology & Marketing 33:1, pages 60-68.
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Saleem Alhabash, Yi-hsuan Chiang & Kanni Huang. (2014) MAM & U&G in Taiwan: Differences in the uses and gratifications of Facebook as a function of motivational reactivity. Computers in Human Behavior 35, pages 423-430.
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Zheng Wang, Alyssa C. Morey & Jatin Srivastava. (2012) Motivated Selective Attention During Political Ad Processing. Communication Research 41:1, pages 119-156.
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Annie Lang. 2012. The International Encyclopedia of Media Studies. The International Encyclopedia of Media Studies.
Duk Bin Jun, Kyungmo Oh & Byungho Park. (2013) Improvement of Forecasting Accuracy Using a Two-Stage Multinomial Choice Model Based on Physiological Responses. SSRN Electronic Journal.
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