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Measuring Exposure Opportunities: Using Exogenous Measures in Assessing Effects of Media Exposure on Smoking Outcomes

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Ava Kikut, Sharon Williams & Robert Hornik. (2020) A Toxic Blend: Assessing the Effects of Cross-Source Media Coverage of Flavored E-Cigarettes on Youth and Young Adult Perceptions. Journal of Health Communication 25:8, pages 640-649.
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Elizabeth C. Hair, Jeff Niederdeppe, Jessica M. Rath, Morgane Bennett, Alexa Romberg, Lindsay Pitzer, Hijuan Xiao & Donna M. Vallone. (2020) Using Aggregate Temporal Variation in Ad Awareness to Assess the Effects of the truth® Campaign on Youth and Young Adult Smoking Behavior. Journal of Health Communication 25:3, pages 223-231.
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Elissa C. Kranzler & Robert C. Hornik. (2019) The Relationship Between Exogenous Exposure to “The Real Cost” Anti-Smoking Campaign and Campaign-Targeted Beliefs. Journal of Health Communication 24:10, pages 780-790.
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James B. Tidwell, Anila Gopalakrishnan, Stephen Lovelady, Esha Sheth, Arathi Unni, Richard Wright, Shonali Ghosh & Myriam Sidibe. (2019) Effect of Two Complementary Mass-Scale Media Interventions on Handwashing with Soap among Mothers. Journal of Health Communication 24:2, pages 203-215.
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Claes H. de Vreese & Peter Neijens. (2016) Measuring Media Exposure in a Changing Communications Environment. Communication Methods and Measures 10:2-3, pages 69-80.
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Articles from other publishers (13)

Jeff Niederdeppe, Rosemary J. Avery, Jiawei Liu, Charlie Mann, Neeraj Sood & Matthew D. Eisenberg. (2023) Is exposure to pharmaceutical direct-to-consumer advertising for heart disease and diabetes associated with physical activity and dietary behavior?. Social Science & Medicine 330, pages 116062.
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Ann Rousseau. (2023) Reciprocal Relationships Between Adolescents’ Incidental Exposure to Climate-Related Social Media Content and Online Climate Change Engagement. Communication Research, pages 009365022311646.
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Megan C. Diaz, Elexis C. Kierstead, Domonique Edwards, Yoonsang Kim, Shyanika W. Rose, Sherry Emery, Bushraa Khatib, Michael Liu & Ganna Kostygina. (2022) Online Tobacco Advertising and Current Chew, Dip, Snuff and Snus Use among Youth and Young Adults, 2018–2019. International Journal of Environmental Research and Public Health 19:8, pages 4786.
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Robert Hornik, Steven Binns, Sherry Emery, Veronica Maidel Epstein, Michelle Jeong, Kwanho Kim, Yoonsang Kim, Elissa C Kranzler, Emma Jesch, Stella Juhyun Lee, Allyson V Levin, Jiaying Liu, Matthew B O’Donnell, Leeann Siegel, Hy Tran, Sharon Williams, Qinghua Yang & Laura A Gibson. (2022) The Effects of Tobacco Coverage in the Public Communication Environment on Young People’s Decisions to Smoke Combustible Cigarettes. Journal of Communication 72:2, pages 187-213.
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Leeann Siegel, Jiaying Liu, Laura Gibson & Robert Hornik. (2022) Not All Norm Information is the Same: Effects of Normative Content in the Media on Young People’s Perceptions of E-Cigarette and Tobacco Use Norms. Communication Research, pages 009365022110732.
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Jennifer Cantrell, Jeffrey Bingenheimer, Shreya Tulsiani, Elizabeth Hair, Donna Vallone, Sarah Mills, Raquel Gerard & William D. Evans. (2022) Assessing digital advertising exposure using a virtual experimental protocol. DIGITAL HEALTH 8, pages 205520762211022.
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Yoonsang Kim, Sherry L Emery, Lisa Vera, Bryn David & Jidong Huang. (2021) At the speed of Juul: measuring the Twitter conversation related to ENDS and Juul across space and time (2017–2018). Tobacco Control 30:2, pages 137-146.
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Weijia Shi & Rebekah H. Nagler. 2020. The International Encyclopedia of Media Psychology. The International Encyclopedia of Media Psychology 1 7 .
Jennifer C. Duke, Robyn Woodlea, Kristin Y. Arnold, Anna J. MacMonegle, James M. Nonnemaker & Lauren Porter. (2020) Effect of a Statewide Media Campaign on Smoking Cessation Among Florida Adults. Preventing Chronic Disease 17.
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Jiaying Liu, Leeann Siegel, Laura A Gibson, Yoonsang Kim, Steven Binns, Sherry Emery & Robert C Hornik. (2019) Toward an Aggregate, Implicit, and Dynamic Model of Norm Formation: Capturing Large-Scale Media Representations of Dynamic Descriptive Norms Through Automated and Crowdsourced Content Analysis. Journal of Communication 69:6, pages 563-588.
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Jennifer C. Duke, Anna J. MacMonegle, James M. Nonnemaker, Matthew C. Farrelly, Janine C. Delahanty, Xiaoquan Zhao, Alexandria A. Smith, Pamela Rao & Jane A. Allen. (2019) Impact of The Real Cost Media Campaign on Youth Smoking Initiation. American Journal of Preventive Medicine 57:5, pages 645-651.
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W. Douglas Evans, Cody Donahue, Jeremy Snider, Nafisa Bedri, Tibyaan A. Elhussein & Samira Ahmed Elamin. (2019) The Saleema initiative in Sudan to abandon female genital mutilation: Outcomes and dose response effects. PLOS ONE 14:3, pages e0213380.
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Yaguang Zhu. (2017) Pro-smoking information scanning using social media predicts young adults' smoking behavior. Computers in Human Behavior 77, pages 19-24.
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