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Articles

Message Pretesting Using Perceived Persuasiveness Measures: Reconsidering the Correlational Evidence

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Read on this site (5)

Haijing Ma, Nisha Gottfredson O'Shea, Talia Kieu, Jacob A. Rohde, Marissa G. Hall, Noel T. Brewer & Seth M. Noar. (2023) Examining the Longitudinal Relationship Between Perceived and Actual Message Effectiveness: A Randomized Trial. Health Communication 0:0, pages 1-10.
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Claudia Parvanta, R.W. Hammond, W. He, R. Zemen, S. Boddupalli, K. Walker, H. Chen & R.N. Harner. (2022) Face Value: Remote facial expression analysis adds predictive power to perceived effectiveness for selecting anti-tobacco PSAs. Journal of Health Communication 27:5, pages 281-291.
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Xiaoquan Zhao, Janine C. Delahanty, Jennifer C. Duke, Anna J. MacMonegle, Alexandria A. Smith, Jane A. Allen & James Nonnemaker. (2022) Perceived Message Effectiveness and Campaign-Targeted Beliefs: Evidence of Reciprocal Effects in Youth Tobacco Prevention. Health Communication 37:3, pages 356-365.
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Jacob A. Rohde, Seth M. Noar, Hannah Prentice-Dunn, Alex Kresovich & Marissa G. Hall. (2021) Comparison of Message and Effects Perceptions for The Real Cost E-Cigarette Prevention Ads. Health Communication 36:10, pages 1222-1230.
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Jennifer C. Morgan, Jazmyne A. Sutton, Sijia Yang & Joseph N. Cappella. (2020) Impact of Graphic Warning Messages on Intentions to Use Alternate Tobacco Products. Journal of Health Communication 25:8, pages 613-623.
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Articles from other publishers (5)

Jeffrey Lees, Haley Todd & Maxwell Barranti. (2023) Women, the intellectually humble, and liberals write more persuasive political arguments. PNAS Nexus 2:5.
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Valentina Chkoniya, Dorota Reykowska, Rafal Ohme & Ana Côrte-Real. 2022. Marketing and Smart Technologies. Marketing and Smart Technologies 419 430 .
Daniel J O’Keefe. (2021) Persuasive Message Pretesting Using Non-Behavioral Outcomes: Differences in Attitudinal and Intention Effects as Diagnostic of Differences in Behavioral Effects. Journal of Communication 71:4, pages 623-645.
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Sarah Alismail & Lorne Olfman. (2020) A Tailored Motivational Messages Library for a Mobile Health Sleep Behavior Change Support System to Promote Continuous Positive Airway Pressure Use Among Patients With Obstructive Sleep Apnea: Development, Content Validation, and Testing. JMIR mHealth and uHealth 8:8, pages e18793.
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Martin A. Imhof, Ralf Schmälzle, Britta Renner & Harald T. Schupp. (2020) Strong health messages increase audience brain coupling. NeuroImage 216, pages 116527.
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