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American Journal of Health Education Volume 45, 2014 - Issue 5
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Research Articles

Effects of Fear Appeals on Communicating Potential Health Risks of Unregulated Dietary Supplements to College Students

Hyang-Sook KimSt. Norbert CollegeCorrespondence[email protected]
,
Donna SheffieldKansas State University
&
Talal AlmutairiUniversity of Stirling
Pages 308-315 | Received 19 Jan 2014, Accepted 15 Mar 2014, Published online: 30 Aug 2014

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Joshua M. Averbeck & Gwendelyn S. Nisbett. (2017) Regulatory Focus and Persuasive Sleep Messages. Communication Reports 30:2, pages 91-103.
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Paolo Antonetti, Paul Baines & Lorna Walker. (2015) From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing. Journal of Marketing Management 31:9-10, pages 940-969.
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Articles from other publishers (4)

Wenqing Zhao, Yan Jin & Elise Karinshak. (2023) Building trust and empowering informed decisions: effects of risk disclosure and call to action on young adults’ responses to dietary supplement advertising. International Journal of Pharmaceutical and Healthcare Marketing 17:3, pages 249-264.
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Han YuHan Yu. 2017. Communicating Genetics. Communicating Genetics 71 106 .
Chrysantus Awagu & Debra Z. Basil. (2016) Fear appeals: the influence of threat orientations. Journal of Social Marketing 6:4, pages 361-376.
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Linda Brennan, Marie-Louise Fry & Josephine Previte. (2021) Strengthening Social Marketing Research: Harnessing “Insight” through Ethnography. Australasian Marketing Journal 23:4, pages 286-293.
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