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Articles

The Effects of Advertising Awareness and Media Form on Travel Intentions

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Pages 217-243 | Published online: 02 Mar 2010

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Ana Jovičić Vuković, Aleksandra Terzić, Dragana Gašević, Dragana Tomašević & Josip Mikulić. (2023) Travel intentions in pandemic circumstances – the case of Balkan tourists. Economic Research-Ekonomska Istraživanja 36:2.
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Robin M. Back, Diego Bufquin & Jeong-Yeol Park. (2021) Why do They Come Back? The Effects of Winery Tourists’ Motivations and Satisfaction on the Number of Visits and Revisit Intentions. International Journal of Hospitality & Tourism Administration 22:1, pages 1-25.
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Pipatpong Fakfare, Suwadee Talawanich & Walanchalee Wattanacharoensil. (2020) A scale development and validation on domestic tourists’ motivation: the case of second-tier tourism destinations. Asia Pacific Journal of Tourism Research 25:5, pages 489-504.
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Jewoo Kim, Jinhyun Jun, Eunkyoung Park & Choong-Ki Lee. (2018) Investigating public relations as a destination promotion strategy: the role of multiple dimensions of publicity. Journal of Travel & Tourism Marketing 35:5, pages 583-594.
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Arne M. Ulvnes & Harry Arne Solberg. (2016) Can major sport events attract tourists? A study of media information and explicit memory. Scandinavian Journal of Hospitality and Tourism 16:2, pages 143-157.
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Luke R. Potwarka, Robin Nunkoo & Ron E. McCarville. (2014) Understanding Television Viewership of a Mega Event: The Case of the 2010 Winter Olympics. Journal of Hospitality Marketing & Management 23:5, pages 536-563.
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Zheng Xiang & Rob Law. (2013) Online Competitive Information Space for Hotels: An Information Search Perspective. Journal of Hospitality Marketing & Management 22:5, pages 530-546.
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Maja Šerić, Irene Gil-Saura & Alejandro Mollá-Descals. (2013) Loyalty in High-Quality Hotels of Croatia: From Marketing Initiatives to Customer Brand Loyalty Creation. Journal of Relationship Marketing 12:2, pages 114-140.
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Maja Šerić & Irene Gil-Saura. (2012) ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions. Journal of Hospitality Marketing & Management 21:8, pages 821-851.
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Articles from other publishers (14)

Chris Zhu, Lawrence Hoc Nang Fong, Christy Ying Ni Liu & Hongmei Song. (2023) When social media meets destination marketing: the mediating role of attachment to social media influencer. Journal of Hospitality and Tourism Technology 14:4, pages 643-657.
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Maja Šerić & Josip Mikulić. (2020) Building brand equity through communication consistency in luxury hotels: an impact-asymmetry analysis. Journal of Hospitality and Tourism Insights 3:4, pages 451-468.
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Maja Šerić, Đurđana Ozretić-Došen & Vatroslav Škare. (2020) How can perceived consistency in marketing communications influence customer–brand relationship outcomes?. European Management Journal 38:2, pages 335-343.
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Deborah Moraes Zouain, Paola Bastos Lohmann, Gabriela De Laurentis Cardoso, Kaarina Barbosa Virkki & Marcela Cohen Martelotte. (2019) Residents’ Perceptions of the Impacts of the Rio 2016 Olympic Games: Before, During and After the Mega-Event. Revista Brasileira de Pesquisa em Turismo 13:2, pages 93-112.
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Nicholas Wise. 2019. Reputation and Image Recovery for the Tourism Industry. Reputation and Image Recovery for the Tourism Industry.
Maja Šeric´ & Đurdˉana Ozretic´-Došen. 2018. Applying Partial Least Squares in Tourism and Hospitality Research. Applying Partial Least Squares in Tourism and Hospitality Research 211 231 .
Yi Hsin Lin, Chris Ryan, Nicholas Wise & Li Wen Low. (2018) A content analysis of airline mission statements: Changing trends and contemporary components. Tourism Management Perspectives 28, pages 156-165.
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Hakan YILMAZ & Pınar ŞENEL. (2017) TELEVİZYONDA YAYINLANAN GASTRONOMİ KONULU GEZİ PROGRAMLARININ DAVRANIŞSAL TATMA NİYETİNE ETKİSİ. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 20:38, pages 521-544.
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Jennifer Amar, Olivier Droulers & Patrick Legohérel. (2017) Typography in destination advertising: An exploratory study and research perspectives. Tourism Management 63, pages 77-86.
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Yeongbae Choe, Jason L. Stienmetz & Daniel R. Fesenmaier. (2016) Measuring Destination Marketing. Journal of Travel Research 56:2, pages 143-157.
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Sungsoo Kim & Jongwoo Jun. (2016) The impact of event advertising on attitudes and visit intentions. Journal of Hospitality and Tourism Management 29, pages 1-8.
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Chulmo Koo, Youhee Joun, Heejeong Han & Namho Chung. (2016) A structural model for destination travel intention as a media exposure. International Journal of Contemporary Hospitality Management 28:7, pages 1338-1360.
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Maja Šerić, Irene Gil-Saura & María Eugenia Ruiz-Molina. (2014) How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry. International Journal of Hospitality Management 39, pages 144-156.
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Rajagopal. (2011) Impact of radio advertisements on buying behaviour of urban commuters. International Journal of Retail & Distribution Management 39:7, pages 480-503.
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