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Journal of Hospitality Marketing & Management Volume 19, 2010 - Issue 4
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Research Notes

Branding Smaller Destinations with Limited Budgets: The Example of Athens, Georgia

J. Dana Clark Department of Management, John A. Walker College of Business, Appalachian State University, Boone, North Carolina, USACorrespondence[email protected]
,
Amy E. Clark Athens Convention and Visitors Bureau, Athens, Georgia, USA
&
Charles (“Chuck”) E. Jones Jr. Athens Convention and Visitors Bureau, Athens, Georgia, USA
Pages 358-372 | Published online: 15 Apr 2010

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Stathia Zouganeli, Nikolaos Trihas, Maria Antonaki & Stella Kladou. (2012) Aspects of Sustainability in the Destination Branding Process: A Bottom-up Approach. Journal of Hospitality Marketing & Management 21:7, pages 739-757.
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Articles from other publishers (6)

Marios Sotiriadis. (2020) Tourism Destination Marketing: Academic Knowledge. Encyclopedia 1:1, pages 42-56.
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Simon Hudson, David Cárdenas, Fang Meng & Karen Thal. (2016) Building a place brand from the bottom up. Journal of Vacation Marketing 23:4, pages 365-377.
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Hsiu-Li Chen & Shane Mathews. (2014) Experiential Brand Deployment: Improving Tourism Brand Evaluations. Journal of Hospitality & Tourism Research 41:5, pages 539-559.
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Tom Griffin & Robin Nunkoo. (2016) Paid accommodation use of international VFR multi-destination travellers. Tourism Review 71:2, pages 90-104.
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Dale Miller, Bill Merrilees & Raisa Yakimova. (2014) Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process. International Journal of Management Reviews 16:3, pages 265-289.
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Steven Pike & Stephen J. Page. (2014) Destination Marketing Organizations and destination marketing: A narrative analysis of the literature. Tourism Management 41, pages 202-227.
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