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What Drives Facebook Fans to “Like” Hotel Pages: A Comparison of Three Competing Models

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Changyu Wang, Jin Yan, Lijing Huang & Ningyue Cao. (2023) Helping middle-aged and elderly short-video creators attract followers: a mixed-methods study on Douyin users. Information Technology & People.
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Liang TANG, Xi WANG, Eojina KİM & Yi LUO. (2022) What Do Customers Share About Eating-Out on Facebook?. Advances in Hospitality and Tourism Research (AHTR) 10:3, pages 448-479.
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Carol Esmark Jones, Stacie Waites & Jennifer Stevens. (2021) Influence of social media posts on service performance. Journal of Services Marketing 36:2, pages 283-296.
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Xuefan Dong & Ying Lian. (2022) The moderating effects of entertainers on public engagement through government activities in social media during the COVID-19. Telematics and Informatics 66, pages 101746.
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Thanuka Mahesha de Silva. (2021) The role of customer engagement in cultivating relationships with automotive Facebook brand pages. Online Information Review 45:7, pages 1362-1380.
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Hsien-Cheng Lin, Xiao Han, Tu Lyu, Wen-Hsien Ho, Yunbao Xu, Tien-Chih Hsieh, Lihua Zhu & Liang Zhang. (2020) Task-technology fit analysis of social media use for marketing in the tourism and hospitality industry: a systematic literature review. International Journal of Contemporary Hospitality Management 32:8, pages 2677-2715.
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Xi Y. Leung. (2019) Do destination Facebook pages increase fan’s visit intention? A longitudinal study. Journal of Hospitality and Tourism Technology 10:2, pages 205-218.
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Xi Y. Leung & Lan Jiang. (2018) How do destination Facebook pages work? An extended TPB model of fans’ visit intention. Journal of Hospitality and Tourism Technology 9:3, pages 397-416.
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Jiaming Fang, Juan Li & Victor R. Prybutok. (2018) Posting-related attributes driving differential engagement behaviors in online travel communities. Telematics and Informatics 35:5, pages 1263-1276.
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Amalia Triantafillidou & George Siomkos. (2018) The impact of Facebook experience on consumers’ behavioral Brand engagement. Journal of Research in Interactive Marketing 12:2, pages 164-192.
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Juhee Kang. (2018) Effective marketing outcomes of hotel Facebook pages. Journal of Hospitality and Tourism Insights 1:2, pages 106-120.
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Xi Y. Leung, Billy Bai & Mehmet Erdem. (2017) Hotel social media marketing: a study on message strategy and its effectiveness. Journal of Hospitality and Tourism Technology 8:2, pages 239-255.
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