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Journal of Hospitality Marketing & Management Volume 25, 2016 - Issue 3
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Articles

Improving Casino Performance Through Enhanced Loyalty Programs

Ji Hye MinDepartment of Hospitality and Retail Management, Texas Tech University College of Human Sciences, Lubbock, Texas, USA
,
Carola RaabWilliam F. Harrah College of Hotel Administration, University of Nevada, Las Vegas, Nevada, USA
&
Sarah TanfordWilliam F. Harrah College of Hotel Administration, University of Nevada, Las Vegas, Nevada, USACorrespondence[email protected]
Pages 372-394 | Published online: 16 Sep 2015

Citations (9)

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Read on this site (3)

Samantha J. Hollingshead, Christopher G. Davis & Michael J. A. Wohl. (2023) The customer-brand relationship in the gambling industry: positive play predicts attitudinal and behavioral loyalty. International Gambling Studies 23:1, pages 118-138.
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Michael J. A. Wohl. (2018) Loyalty programmes in the gambling industry: potentials for harm and possibilities for harm-minimization. International Gambling Studies 18:3, pages 495-511.
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Sarah Tanford, Eunmin Hwang & Seyhmus Baloglu. (2018) Evaluation of Reward Programs Based on Member Preferences and Perceptions of Fairness. Journal of Hospitality Marketing & Management 27:1, pages 106-126.
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Articles from other publishers (6)

Jovanie Tuguinay, Catherine Prentice, Brent Moyle, Sera Vada & Scott Weaven. (2023) A Journey From Customer Acquisition to Retention: An Integrative Model for Guiding Future Gaming Marketing Research. Cornell Hospitality Quarterly.
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YooHee Hwang & Anna S. Mattila. (2021) The Effect of Smart Shopper Self-Perceptions On Word-Of-Mouth Behaviors in the Loyalty Reward Program Context. Journal of Hospitality & Tourism Research 46:2, pages 243-266.
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Paul Delfabbro & Daniel L. King. (2021) The prevalence of loyalty program use and its association with higher risk gambling in Australia. Journal of Behavioral Addictions 9:4, pages 1093-1097.
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Mark Legg & Murat Hancer. (2019) How patrons value casino promotional offers: A conjoint study. Tourism Economics 26:4, pages 640-657.
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Michelle Yoo, Billy Bai & Ashok Singh. (2020) The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program. Journal of Marketing Analytics 8:2, pages 45-56.
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Joon Ho Kim & Kyung Ho Kang. (2018) The effect of promotion on gaming revenue: A study of the US casino industry. Tourism Management 65, pages 317-326.
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