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Journal of Hospitality Marketing & Management Volume 26, 2017 - Issue 1
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An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry

Juhee KangRosen College of Hospitality Management, University of Central Florida, Orlando, Florida, USACorrespondence[email protected]
,
Aikaterini ManthiouMarketing Department, Rouen Business School, Rouen, France
,
Norzuwana SumarjanDepartment of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor Darul Ehsan, Malaysia
&
Liang (Rebecca) TangDepartment of Apparel, Events, and Hospitality Management, College of Human Science, Iowa State University, Ames, Iowa, USA
Pages 1-22 | Published online: 08 Jun 2016

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Lan-Anh Phan Tran & Ting-Yueh Chang. (2023) Can Brand Innovativeness Serve as a Signal to Enhance Brand Trust of Mobile Bookers? Exploring the Influence of Mobile Brand Experience. International Journal of Hospitality & Tourism Administration 24:5, pages 818-844.
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Zhiyong Li, Difei Zhang, Qiqi Zhang & Xinyi Liu. (2023) Constructing online destination brand experience and bilateral behavioral intentions: a sensory conduction perspective. Current Issues in Tourism 26:20, pages 3364-3380.
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Ivana Šagovnović, Sanja Kovačić, Bojan Kurež, Tatyana N. Tretyakova & Yulia A. Syromiatnikova. (2023) Getting Closely Attached to It: The Role of Destination Personality and Emotional Experience in tourists’ Attachment to a Tourist Destination. International Journal of Hospitality & Tourism Administration 0:0, pages 1-35.
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Aaron Hsiao, Emily (Jintao) Ma, Anita Manfreda, Mandi Baker & Jingjing Xu. (2023) A social exchange perspective on boosting customer loyalty through culturally competent servers. Journal of Hospitality Marketing & Management 32:4, pages 555-577.
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Tapan Sarker, Fazlul K. Rabbanee, Aishath Shakeela, Charles Jebarajakirthy, Aisha Sarwar & Md Ruhul Amin Mollah. (2023) Understanding the drivers of destination equity in the post-pandemic era: the case of Australia. Asia Pacific Journal of Tourism Research 28:5, pages 433-448.
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Vincent Wing Sun Tung & Serene Wai Tsz Tse. (2023) A patterns perspective of customers’ brand experiences with robotics in hospitality. Journal of Travel & Tourism Marketing 40:1, pages 75-89.
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Lan-Anh Phan Tran & Ting-Yueh Chang. (2022) What Makes Customers Loyal to an Online Booking Brand? The Effects of Online Brand Experience and Brand Attachment. Journal of Quality Assurance in Hospitality & Tourism 0:0, pages 1-28.
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Hung-Che Wu & Ya-Yuan Chang. (2022) Underwater Hotel Attachment, Experiential Service Outcomes, Experiential Relationship Investment and Intention to Stay. International Journal of Hospitality & Tourism Administration 0:0, pages 1-28.
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Chao-Chin Huang & Shwu-En Chen. (2022) Establishing and Deepening Brand Loyalty through Brand Experience and Customer Engagement: Evidence from Taiwan’s Chain Restaurants. Journal of Quality Assurance in Hospitality & Tourism 23:1, pages 217-239.
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Jookyung Kwon & Carl A. Boger. (2021) Influence of brand experience on customer inspiration and pro-environmental intention. Current Issues in Tourism 24:8, pages 1154-1168.
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Juhee Kang, David J. Kwun & Jeeyeon Jeannie Hahm. (2020) Turning Your Customers into Brand Evangelists: Evidence from Cruise Travelers. Journal of Quality Assurance in Hospitality & Tourism 21:6, pages 617-643.
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Kei Aoki, R. Keith Tudor, Aberdeen Leila Borders & Deborah H. Lester. (2020) Why build sustainable relationships with customers? - The effects of “Ambassador Program”. Journal of Global Scholars of Marketing Science 30:3, pages 291-303.
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Arash Vahdat, Hanieh Hafezniya, Younis Jabarzadeh & Park Thaichon. (2020) Emotional Brand Attachment and Attitude toward Brand Extension. Services Marketing Quarterly 41:3, pages 236-255.
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Raouf Ahmad Rather, Ashaq Hussain Najar & Dhouha Jaziri. (2020) Destination branding in tourism: insights from social identification, attachment and experience theories. Anatolia 31:2, pages 229-243.
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Samantha Kay, Rory Mulcahy & Joy Parkinson. (2020) When less is more: the impact of macro and micro social media influencers’ disclosure. Journal of Marketing Management 36:3-4, pages 248-278.
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Hung-Che Wu & Ching-Chan Cheng. (2019) An Empirical Analysis of Green Experiential Loyalty: A Case Study. Journal of International Food & Agribusiness Marketing 31:1, pages 69-105.
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Kazim DAĞ. (2023) Marka Deneyiminin Davranışsal Niyet Üzerindeki EtkisiImpact of Brand Experience on Behavioral Intent. Gaziantep University Journal of Social Sciences 22:4, pages 1503-1518.
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