Citations (34)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (10)
Chih-Hsing Liu, Wen-Pei Lin, Yu-Hung Lu & Yi-Jhan Huang. (2023) Developing customer-based brand equity from both employee and customer perspectives. Journal of Hospitality Marketing & Management 32:3, pages 285-316.
Read now
Read now
Alireza Nazarian, Mohammadjavad Shabankareh, Alireza Ranjbaran, Narges Sadeghilar & Peter Atkinson. (2023) Determinants of Intention to Revisit in Hospitality Industry: A Cross-Cultural Study Based on Globe Project. Journal of International Consumer Marketing 0:0, pages 1-18.
Read now
Read now
Gauze Pitipon Kitirattarkarn, Theo Araujo & Peter Neijens. (2022) How Audience Diversity Affects Consumers’ Creation of Brand Posts on Facebook: A Cross Cultural Examination. Journal of Intercultural Communication Research 51:3, pages 271-290.
Read now
Read now
Sheila Matson-Barkat, Philippe Robert-Demontrond & Cele Otnes. (2022) From plate to place: the role of restaurant servicescapes in the development of tourists' place meanings in Brittany, France. Tourism Recreation Research 47:3, pages 316-331.
Read now
Read now
Ahmed Shaalan, Ahmed Hegazy, Marwa Tourky, Ibrahim Elshaer & Haidy Ashour. (2022) Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt. Journal of Marketing Communications 28:1, pages 38-72.
Read now
Read now
Gobinda Roy, Biplab Datta, Srabanti Mukherjee & Rituparna Basu. (2021) Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation. Tourism Recreation Research 46:4, pages 457-472.
Read now
Read now
Inna Soifer, Eun-Kyong (Cindy) Choi & Euntae (Ted) Lee. (2021) Do Hotel Attributes and Amenities Affect Online User Ratings Differently across Hotel Star Ratings?. Journal of Quality Assurance in Hospitality & Tourism 22:5, pages 539-560.
Read now
Read now
Liliana Carvalho, Amélia Brandão & Luísa Helena Pinto. (2021) Understanding the importance of eWOM on Higher Education Institutions’ brand equity. Journal of Marketing for Higher Education 31:2, pages 261-279.
Read now
Read now
Eun Joo Kim, Seyhmus Baloglu & Tony L. Henthorne. (2021) Signaling effects of branded amenities on customer-based brand equity. Journal of Hospitality Marketing & Management 30:4, pages 508-527.
Read now
Read now
Pankaj Vishwakarma, Srabanti Mukherjee & Biplab Datta. (2020) Impact of cashback usage restriction exemption on travel booking: a goal-directed approach. Tourism Recreation Research 45:2, pages 218-230.
Read now
Read now
Articles from other publishers (24)
Gobinda Roy, Biplab Datta, Srabanti Mukherjee & Avinash K. Shrivastava. (2022) Systematic review of eWOM literature in emerging economy using ACI framework. International Journal of Emerging Markets 18:11, pages 5195-5216.
Crossref
Crossref
Yung-Chuan Huang. (2023) Delicious promoter of the restaurant business: measuring impact of supply chain, brand personality and CSR on brand equity development. Asia Pacific Journal of Marketing and Logistics 35:10, pages 2521-2537.
Crossref
Crossref
Ernest Emeka Izogo, Mercy Mpinganjira, Heikki Karjaluoto & Hongfei Liu. (2021) Examining the Impact of eWOM-Triggered Customer-to-Customer Interactions on Travelers’ Repurchase and Social Media Engagement. Journal of Travel Research 61:8, pages 1872-1894.
Crossref
Crossref
Milad Farzin, Marzie SadeghiMajid FattahiMohammad Reza Eghbal. (2021) Effect of Social Media Marketing and eWOM on Willingness to Pay in the Etailing: Mediating Role of Brand Equity and Brand Identity. Business Perspectives and Research 10:3, pages 327-343.
Crossref
Crossref
Barbara Francioni, Ilaria Curina, Sabrina M. Hegner, Marco Cioppi & Tonino Pencarelli. (2022) Managing brand equity in the brewing sector. British Food Journal 124:13, pages 501-519.
Crossref
Crossref
Görkem ERDOĞAN. (2022) ONLINE KIYAFET MAĞAZALARINDA ELEKTRONİK HİZMET KALİTESİ, SADAKAT VE AĞIZDAN AĞIZA İLETİŞİM TÜRLERİ İLİŞKİSİTHE RELATIONSHIP BETWEEN ELECTRONIC SERVCE QUALITY, LOYALTY AND WORD OF MOUTH TYPES IN ONLINE CLOTHING STORES. Elektronik Sosyal Bilimler Dergisi 21:83, pages 1372-1388.
Crossref
Crossref
Wei Fu, Shengnan Wei, Jue Wang & Hak-Seon Kim. (2022) Understanding the Customer Experience and Satisfaction of Casino Hotels in Busan through Online User-Generated Content. Sustainability 14:10, pages 5846.
Crossref
Crossref
Pedro Ferreira, Sílvia Faria & Carla Gabriel. (2022) The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand. Management & Marketing. Challenges for the Knowledge Society 17:1, pages 1-14.
Crossref
Crossref
Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
25
113
.
Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
1
23
.
Özgür DAVRAS & Ayşegül DEMİRCİOĞLU. (2021) Destinasyon Marka Değerinin Ağızdan Ağıza Pazarlamaya Etkisi: Fethiye ÖrneğiThe Effect of Destination Brand Equity on Word of Mouth Marketing: A Case of Fethiye. Anatolia: Turizm Araştırmaları Dergisi 32:2, pages 201-211.
Crossref
Crossref
Haoyu Zhao, Pei-Lin Chen, Shahnawaz Khan & Osamah Ibrahim Khalafe. (2020) Research on the optimization of the management process on internet of things (Iot) for electronic market. The Electronic Library 39:4, pages 526-538.
Crossref
Crossref
Anubha & Samik Shome. (2020) Intentions to use travel eWOM: mediating role of Indian urban millennials’ attitude. International Journal of Tourism Cities 7:3, pages 640-661.
Crossref
Crossref
Matheus Tardin & Anderson Soncini Pelissari. (2021) The influence of eWOM valence on brand equity dimensions and on purchase intention. International Journal for Innovation Education and Research 9:8, pages 407-423.
Crossref
Crossref
Gauze Pitipon Kitirattarkarn, Weiting Tao & Wan-Hsiu Sunny Tsai. (2020) Intended audience and valence of electronic word-of-mouth on social media: a study of Dutch consumers. Internet Research 31:3, pages 990-1017.
Crossref
Crossref
Xing'an Xu, Kaini Xue, Lilei Wang, Dogan Gursoy & Zibin Song. (2021) Effects of customer-to-customer social interactions in virtual travel communities on brand attachment: The mediating role of social well-being. Tourism Management Perspectives 38, pages 100790.
Crossref
Crossref
Asli D.A. Tasci. (2020) A critical review and reconstruction of perceptual brand equity. International Journal of Contemporary Hospitality Management 33:1, pages 166-198.
Crossref
Crossref
Charitha Harshani Perera, Rajkishore Nayak & Long Thang Van Nguyen. (2021) The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector. International Journal of Educational Management 35:1, pages 63-74.
Crossref
Crossref
Shu-Ning Zhang, Yong-Quan Li, Chih-Hsing Liu & Wen-Qi Ruan. (2021) A study on China's time-honored catering brands: Achieving new inheritance of traditional brands. Journal of Retailing and Consumer Services 58, pages 102290.
Crossref
Crossref
Ahmad Aljumah, Mohammed T. Nuseir & Muhammad Turki Alshurideh. 2021. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence
367
384
.
Matheus Tardin, Anderson Soncini Pelissari & Luiza Dazzi Braga. (2020) Social Media Marketing Communication. International Journal for Innovation Education and Research 8:6, pages 441-457.
Crossref
Crossref
Anitha Acharya. (2020) The impact of brand familiarity, customer brand engagement and self-identification on word-of-mouth. South Asian Journal of Business Studies 10:1, pages 29-48.
Crossref
Crossref
María Eugenia Rodríguez-López, Salvador del Barrio-García & Juan Miguel Alcántara-Pilar. (2020) Formation of customer-based brand equity via authenticity. International Journal of Contemporary Hospitality Management 32:2, pages 815-834.
Crossref
Crossref
Sultan Amed, Srabanti Mukherjee, Prasun Das & Biplab Datta. (2019) Triggers of positive eWOM: exploration with web analytics. Marketing Intelligence & Planning 37:4, pages 433-450.
Crossref
Crossref