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Journal of Hospitality Marketing & Management Volume 29, 2020 - Issue 6
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Articles

How do social norms affect customers’ food selections at restaurants? Investigating social norms misalignment using polynomial regression with response surface analysis

Jinhyun Juna Debbie and Jerry Ivy College of Business, Iowa State University, Ames, Iowa, USACorrespondence[email protected]
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Susan W. Arendtb Apparel, Events, and Hospitality Management Department, Iowa State University, Ames, Iowa, USA
Pages 702-721 | Published online: 19 Sep 2019

Citations (3)

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Read on this site (1)

Chompoonut Suttikun. (2023) “Where Should We Eat?”: How Health Consciousness Moderates the Influences Driving Intentions to Purchase Healthy Food. Journal of International Food & Agribusiness Marketing 35:2, pages 183-211.
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Articles from other publishers (2)

Laura Salmivaara, Chiara Lombardini & Leena Lankoski. (2021) Examining social norms among other motives for sustainable food choice: The promise of descriptive norms. Journal of Cleaner Production 311, pages 127508.
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Khoa T. Do, Chen‐Ya Wang & Priyanko Guchait. (2021) When normative framing saves Mr. Nature: Role of consumer efficacy in proenvironmental adoption. Psychology & Marketing 38:8, pages 1340-1362.
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