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Journal of Hospitality Marketing & Management Volume 30, 2021 - Issue 2
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Research Article

Moderating effects of rating on text and helpfulness in online hotel reviews: an analytical approach

Seunghun Shina The Howard Feiertag Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech, Blacksburg, USAORCID Iconhttps://orcid.org/0000-0001-7022-6732
ORCID Icon,
Qianzhou Dub Department of Marketing and E-commerce, School of Business, Nanjing University, Nanjing, ChinaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-8080-2200
ORCID Icon,
Yufeng Mac Verizon Media, Yahoo!, Sunnyvale, USA
,
Weiguo Fand Department of Business Analytics, Tippie College of Business, University of Iowa, Iowa City, USA
&
Zheng Xianga The Howard Feiertag Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech, Blacksburg, USA
Pages 159-177 | Published online: 12 Jul 2020

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Mohit Manchanda, Madhurima Deb & Ewuuk Lomo-David. (2021) Scrutinizing the efficacy of branded apps quality to counter counterfeiting and restore trust in M-Commerce. Quality Management Journal 28:3, pages 156-174.
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Articles from other publishers (6)

Dong Zhang & Baozhuang Niu. (2024) Leveraging online reviews for hotel demand forecasting: A deep learning approach. Information Processing & Management 61:1, pages 103527.
Crossref
Henrik Sällberg, Shujun Wang & Emil Numminen. (2022) The combinatory role of online ratings and reviews in mobile app downloads: an empirical investigation of gaming and productivity apps from their initial app store launch. Journal of Marketing Analytics 11:3, pages 426-442.
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Yanya Ruan & Ni Liang. (2022) Working together or separately? The role of different review arguments in consumers' home-sharing service purchasing: evidence from China. Journal of Hospitality and Tourism Insights 6:3, pages 1121-1143.
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Sarawut Kankham & Jian-Ren Hou. (2023) Right Sentiments to Spread the Word of Truth: Verified Ratings and Sentiment Polarity in Promoting Fact-Checking Contents on Social Media. SSRN Electronic Journal.
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Seunghun Shin & Juan Luis Nicolau. (2022) Identifying attributes of wineries that increase visitor satisfaction and dissatisfaction: Applying an aspect extraction approach to online reviews. Tourism Management 91, pages 104528.
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Chien-Sing Lee, Yew-Onn Wong & Hui-Ying Gui. (2022) Differentiating persuasive factors for tourism booking websites: Towards matrix factorization. Differentiating persuasive factors for tourism booking websites: Towards matrix factorization.

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